Online Gambling Bwin to Sponsor Juventus

Published Friday, July 12, 2013 -
Online Gambling Bwin to Sponsor Juventus

The online gambling company Bwin has recently signed a three-year 'digital sponsorship' deal with Italian soccer champions Juventus. Bwin is one of the world’s leading names in online betting and real money gaming. It boasts exciting live sports betting odds, online poker, games and casino. This is its fourth partnership with a top European team. For the past six seasons Bwin had been shirt sponsor of Spain's Real Madrid and is proud of its soccer sponsorship ranks.

Deciding to change strategy, in order to gain popularity with online fans, it began looking for a broader spread regarding deals. This new deal enables them to now build market share with some of Europe's best-supported teams. At present Bwin didn’t give any specifics regarding the worth of this deal with Juventus, the deal nicknamed the Old Lady in Italian soccer. With historic links to a powerful family, Agnelli, based in the northern city of Turin and on the Forbes list of Italy’s billionaires, Juventus is the most successful club in Italian soccer.

Since Bwin has connections on other club websites to their sports betting pages it allows for digital linkups with those such as Real Madrid, English champions Manchester United and Champions League winners Bayern Munich. In the near future Bwin is anticipating more announcements and collaboration in European markets adding even more to its sponsorship ranks. Markets where they may choose to look include Belgium, France and Greece.

Clubs who are high in the ranks can charge per season for shirt sponsorships which give brands global exposure. This can be as much as 25 million euros (21.5 million pounds). Dubai-based airline Emirates, demoted to the second division in 2006 replaced Bwin on Madrid's shirts.

Concerned with lower than expected returns in its second-quarter review for which Bwin blames sports betting and competition in bingo and Britain and Italy, it decided to make the new deal.

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