Swedish Online Sports Betting From William Hill

Published Sunday, October 13, 2013 - Online-Casinos.com
Swedish Online Sports Betting From William Hill

The online gambling industry has its giants and William Hill is definitely one of them. William Hill gambling services is still expanding its growing business with the launch of a sports betting website in the Swedish jurisdiction.

In 1997, Sweden's two major lotteries, Tipstjanst and Svenska Penninglotteriet, merged to form a single company. The new organization changed its name to AB Svenska Spel in April 1997. Today Svenska Spel, along with Trav och Galopp t also known as the Swedish horse racing organization, runs a complete monopoly over all gambling in Sweden, including casinos, game machines, sports betting, poker games, and lotteries.

The state-run monopoly over all forms of gambling in Sweden has received considerable criticism from the EU and its constituent nations. Other gambling companies have tried to take part in the lucrative gambling market in Sweden, but failed.

While Svenka Spel is doing quite well, there are rumors every now and then that the Swedish government may break up the monopoly and liberalize the domestic gambling market. The government has expressed its intent to regulate the Swedish online gambling market, as well as set up the rules for licensing foreign operators. Such changes in legislation are expected to be implemented in 2014.

William Hill’s online presence will be launching a pre-play and in-play offering on the second most prominent league in the Swedish professional football Allsvenskan as well as the Superettan.

William Hill also will be giving consumers the opportunity to play poker as well as casino games and bingo. The Swedish version of William Hill can be accessed through their web domain and mobile applications. New customers at the sports betting website are offered a welcoming bonus of 100% on their first deposits up to 1,000KR. William Hill Casino customers who sign up are also offered a 100% bonus of up to 100KR on their first deposits.

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