Ladbrokes Gains Momentum

Published Sunday, February 22, 2009 -

Ladbrokes, a long established, since 1886, British gambling company, has continued to out perform expectations by market watchers throughout the world.

The Company was founded by Messrs Schwind and Pendleton in 1886 as commission agents for horses trained at Ladbroke Hall in Worcestershire U.K. The name Ladbrokes was adopted in 1902. In 1956 the Company was acquired by Cyril Stein and Max Parker. In 1961 the government in the U.K. legalised betting shops under the Betting and Gaming Act. Stein used profits from the traditional areas of the business to establish a chain of betting shops being the first to introduce fixed odds football betting.

In 1967 Cyril Stein became chairman of Ladbrokes and floated the company on the London Stock Exchange.

The success of Ladbrokes recently could have to do with their seeking licensing in Australia. Stock holders have taken aim at Ladbrokes as a company that is getting more stable in a time when many in the industry are having trouble coping in a difficult time for gambling houses. Ladbrokes has recently gone into partnership with the Chinese government to offer the first betting shops in China betting on the state lottery. An estimated 15,607 (2007) people work for the venerable organization.

Overall the largest betting company in the UK and largest retail bookmaker in the world, Ladbrokes owns over 2,200 retail betting shops divided between the UK, Italy, Ireland, and Belgium. It also operates several online gambling operations offering sportsbook, poker, bingo, backgammon and all sorts of casino games. Ladbrokes uses the OpenBet system from Orbis Technology.

The company came under fire in January 2009 from the Advertising Standards Authority due to complaints received relating to a recent advertising campaign. The campaign was subsequently cleared to air and the stock for Ladbrokes rose to well above previous levels. Ladbrokes is sure to use all of it's resources to keep on growing. Watching the stock has become almost as interesting as the company history. It will be a Platinum Sponsor at the upcoming Casino Affiliates Conference in Amsterdam this March, offering knowledge to those who want to follow the road to success.

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