Mobile Online Gambling Group Probabilty Growth Revealed

Published Wednesday, August 10, 2011 -

While some firms in the online gambling industry are going along as they did when they started years ago other firms are looking at the industry with an eye on its future. The future of online gambling is definitely mobile gaming and companies that are embracing it are making great strides.

One such firm among others is Probability, which has reported impressive results for the financial year which ended on March 31st 2011. The year revealed 175,000 newly registered customers which is accredited to those who have been logging on to the mobile revolution in droves in Europe.

Chief Executive Officer of Probability, Charles Cohen said, “We made real strides this year, generating operating profits in the last quarter as we enjoyed the first benefits of lower operating costs following our move to Gibraltar and increasing our customer acquisition for LadyLuck’s – the group’s primary UK facing brand. Smartphones have also made a huge impact on our business this year, helping to turn mobile from a niche to a mass market opportunity.”
Mr. Cohen continued, “With trading in the new financial year already looking very strong, with new product launches planned for this year and increased interest in our B2B offering, we have every confidence that we can turn our first mover advantage into a serious and sustainable market position in regulated markets globally.”

Mobile customers using the iPhone and Android platforms now represent 37% of all in-game deposits which explains the company’s rising net gaming revenue which increased by 14% to £5.37m from £4.72m last year alone.
Mobile devices have been gaining momentum recently mainly because the technology has improved significantly. The reasons for the increased popularity being the enhanced user friendliness, mobility, accessibility and improved audio-visual animation. All these factors make the games more exciting and being mobile they can be played anywhere and at any time.




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