Research Says Australian Punters Moving to Online Gambling

Published Thursday, March 14, 2013 -

There has always been the argument that online gambling will eventually take over the terrestrial casino and everyone will just go online to enjoy gambling activities. The internet wagering industry has been making inroads in the traditional forms of offline betting giving punters another way to play the field. Mobile internet betting is making the process even more attractive to the younger demographic which may have never even seen a brick and mortar casino.

A new report submitted by Roy Morgan Research suggests Australian punters are moving away from traditional forms of gambling at an increasing rate. The study revealed Australians total betting spend has been in steep decline since September 2010, when $20 billion was spent on the various forms of gambling. In the past year, gambling revenue has declined by $1.6 billion. In the first three quarters of 2012 the country's total gambling revenue was $16.9 billion. While online betting accounted for $928 million in 2010 it was at $1.1 billion in 2012. The Roy Morgan Research study the majority of Australia’s gambling revenue comes from the popular poker machines.

The $10.2 billion was pumped into the 'pokies' during 2012 was down from $11.2 billion during the same period in 2011. The decline is attributed to the influx of players using online methods to play pokies and other casino games. The use of online services is related to the trend towards the use of the internet in general which has become more available and easier in many parts of the world not just in Australia. Players who use online casinos are being offered more games and more variety almost daily. The research implies that terrestrial casino environments may become white elephants and may not be worth the huge capital required to establish them. Mega casino projects such the one in Spain or the one proposed for Toronto Canada may be just old thinking and an investment not up with the times.

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