Riva Gaming and Million 2-1 Team Up

Published Saturday, March 28, 2009 - Online-Casinos.com

Interactive gaming solutions provider Million-2-1 announced that the company will be providing content to one of the UK's leading bingo operators, Riva Gaming. Through its online and mobile platforms, Million-2-1 will allow members to play both on the Internet and on their cell phones.

CEO of Million-2-1 Chris Sheffield, said, "We are delighted that Riva Gaming has chosen Million-2-1 for its mobile and online offering. This partnership demonstrates our ongoing effort to bring popular casino games to a wider audience. We are confident that our solution will further enhance Riva Gaming's customer experience."

Million-2-1's online platform provides access to top performing slots, in addition to a variety of popular table games. The firm, founded in 2003, immediately made an impact on the market with the introduction of the first reverse auction which is now a world wide phenomenon. The company followed this success by creating some of the most innovative and interactive competitions, lotteries and SMS games for the mobile phone market.

Million-2-1's parent company IGT-UK Group is a wholly owned subsidiary of International Game Technology (IGT). A leader in the European amusement industry with a reputation for creativity and innovation. IGT is a global company specializing in the design, development, manufacturing, distribution and sales of computerized gaming machines and systems products. Million-2-1 now has over 2 million customers and generates significant non-traditional revenue streams for its partners.

CEO of Riva Gaming Group, Simon Hannah, said, "This partnership enables us to offer our customers a seamless and complete Riva gaming experience whether they are visiting one of our 35 venues, relaxing at home or out on the move. We are sure the convenience of this, combined with the quality of the product offering, will prove a massive success."

With over 35 UK gaming venues and in excess of 250,000 members Riva Gaming is well established as a major competitor within the Bingo & AGC sector. Riva gaming is one of the UK's largest gaming organisations.

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