Online Poker International Exposure

Published Sunday, May 10, 2009 -

WPT Founder and CEO Steve Lipscomb said recently, "TV sponsorship is an important part of our business, so having the biggest company in the poker industry jump on board is an exciting way to start international distribution of Season VII", "We look forward to working with PokerStars as we roll out the latest WPT programming to fans in these territories." The move continues the WPT's focus on building revenue through sponsorship packages, as the Los Angeles-based company has also developed agreements with bwin and Chili Poker for events in Venice and Marrakech, respectively. PokerStars and the WPT will also work together to create localized Spanish/Portuguese-language programs featuring native commentators for specific territories in Latin America.The move is similar to localized versions already airing in France, the United Kingdom, the Philippines, South Korea, and Macedonia.

The world's largest online poker room will receive title sponsorship and exclusive in-show brand integration when shows air in Canada, Germany, Italy and the Netherlands. In 2008, the event moved from the WPT to the European Poker Tour (EPT). PokerStars is now the headline sponsor and part owner of the EPT, Asia Pacific Poker Tour (APPT), and Latin American Poker Tour (LAPT).

Fox Sports Net airs WPT programming one hour at a time, as the 13 events are broken down into 26 episodes. FSN also shows brand new ClubWPT events, which features players that qualified via the company's subscription-based online poker site.

According to WPT Enterprises' first quarter filings, the newly-forged agreement with PokerStars was worth $2.1 million. Also of note was that WPT China was suspended. WPT China resulted in a loss of nearly $1 million during the first quarter of 2009. The company revealed that it makes a 53% gross margin on television programming.

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