This site contains commercial content
Advertisement Disclosure
This independent comparison website helps consumers choose the best available gambling products matching their needs. We offer high quality advertising services by featuring only established brands of licensed operators in our reviews. We receive commission for advertising the brands listed on this page. This may influence brand ranking. Please note that although we endeavor to provide you with up-to-date information, we do not compare all operators on the market.

Our Full Introduction to William Hill Sports Betting

As one of the oldest and most trusted brands in the online betting market, most players will no doubt be familiar with William Hill. Here, we’ll be focusing on the William Hill sports betting offering, having a look into the many thousands of betting options available to players as well as reviewing the mobile app, payment options, live streaming and bonus offer.

The William Hill Sports Betting Overview - United Kingdom United Kingdom Flag

Overview – One Click to Your Topic
Sports to Bet on 31
Bet Types 26
Payout 96.30%
Cashout Yes
Live Streaming Yes
Mobile Apps iOS, Android, Blackberry, Windows
Customer Service Live Chat, Phone,
Gambling Licence UKGC Licence 39225
Welcome Bonus £30 in Free Bets
Visit William Hill Sports Play Here!
Website sports.williamhill.com
Overall Rating 4.3 / 5
William Hill Highlights
Casino Rank Sports Betting Sites
Payment Rank Top Maestro Casinos
Full T&Cs apply. New customers only. Opt in required. 1x per customer. Max 50 free spins with 20x wagering. Stake £10 stake & get 100 free spins on completion with 20x wagering. Selected slots only. Free spins expire 24 hours after issue. Eligibility rules, game, location, payment method and currency restrictions and terms and conditions apply.

As you can see in the table above, this William Hill sports review will take you through everything you might need to know about the operator. As well as the sports betting options, we’ll look at the average odds offered by the site, the customer service at the site and much more.

William Hill Sports Betting Options

It doesn’t need to be said that William Hill is one of the biggest names in the bookmaker industry in the UK. There are shops all across the country, in virtually every town of a reasonable size. What remains to be seen is why the operator deserves the stellar reputation that it has built alongside its size. To start off this review, let’s have a look at the different sports that are covered by the William Hill sports betting site.

There are more than 30 different sports that you can bet on through the William Hill sports betting section of the operator’s website and William Hill mobile sports app. The highlights include football, cricket, horse racing, tennis and golf, as you would assume. Within each of these, you can bet on any of the major leagues and events that happen in the UK, Europe and the rest of the world.

As a member, you also have access to William Hill online betting options on American sports such as basketball, ice hockey, American football and baseball. As with other big brands, you really shouldn’t have a problem finding something to bet on, even if you are only interested in a more niche sport like handball or hurling.

Different Betting Types on Offer

As well as covering lots of different sports, William Hill allows you to be pretty flexible with how you bet. As well as the obvious single bets and accumulators, with which many of you will be familiar, you can try out scorecast bets (which predict the first goal scorer in football as well as the final score), doubles, triples, Trixie bets on horse racing and many more.

While many punters may stick to simpler bets, these more advanced or creative betting types do allow for you to play around with how you place wagers. They can also increase the odds for your betting if you wish to have the possibility of large wins off of relatively small bets.

William Hill Online Sports Betting Odds

In addition to the different markets that are available for you to bet on, it is essential for an operator to offer competitive odds. Otherwise, the multitude of markets and options are rendered inferior to other brands out there. Thankfully, the good news is that William Hill odds are highly attractive.

In the largest football markets – namely the Premier League, European domestic leagues and the Champions League – you can expect to see overall odds percentages reaching up to almost 95%. This is pretty decent for the industry. William Hill is particularly impressive in tennis betting, with returns for certain specific markets reaching over 97%.

Betting Limits

As with the William Hill’s online casino limits, the sports betting limits are one of the main selling points of the brand. Again, there are no surprises as to which sports see the highest limits, with up to £2 million being the 24-limit for football bets by an individual, £1 million for horse racing across the same period and £250,000 being accepted in tennis bets.

Live Betting and In-Play

More and more, punters look for excellent in-play betting options. And William Hill thankfully delivers on this point. When you log in to your account, you can see all of the in-play fixtures laid out in front of you to make things nice and easy. Alternatively, you can browse live betting options by specific sport. The only issue is with the layout once you pick a particular event. All of the options are listed on one page, meaning that, especially if you are playing on your mobile, you may have to scroll for quite some time to find what you want. To avoid this, you will need to make use of the sorting tabs at the top of the screen and become familiar with how these operate.

Live Streaming

As with many other top sports betting sites, it is pretty easy to gain access to livestreams of sporting events on which you want to bet. To do so, you need to have a member of the site and have a positive balance in your account. Unlike some other operators, the William Hill sports site does not require you to have an active bet on an event in order to watch the game or match.

The Cash out Feature

When you make a bet on many of the different sports betting markets, you will be able to cashout early on your bet. William Hill sports allows you, as do many of the top operators, to take a smaller pay out before the end of the event if your team or player is currently winning. Overall, the operator makes this nice and easy.

Welcome Bonus and Other Promotions

As you probably know, almost all online gambling firms offer new members a perk or two in order to attract their business and get them to sign up. William Hill is no different, with a welcome bonus for casino players as well as one for sports bettors. This latter offers £30 worth of bets when you bet at least £10.

This format of promotion is pretty common in the industry, and allows you to branch out and try a few different kinds of bets, in return for wagering once. The thing that is important to note is that there are terms and conditions attached to this offer, as with all online betting promotions. Let’s have a quick look at the most important terms.

Firstly, you need to be 18 years of age or older in order to play on the site and this is also true for accepting the William Hill sports betting bonus. The qualifying bet has to be at least £10 and must be on a wager with odds of at least 1/2. You will then receive three bets, each worth £10. These must be used within 30 days, or they will expire. Please see the operator site for more information and the full terms.

William Hill Mobile Sports Betting

While many casino players still log in from desktops and laptops, the overwhelming majority of sports bettors in the UK play on their mobiles and tablets. This means that a great mobile experience is paramount. The headline here is that the William Hill sports app is a quality and easy-to-use product.

It is available for Apple and Android users. However, you can also log in to your account and play as normal through your browser, no matter what kind of device you use. This is probably the easiest way to play and has the added benefit of not taking up any space on your device.

Whether you play on the William Hill sports app or through your internet browser, you will find that all of the best points from the main site are there. You can use the same payment methods, the bonuses are the same. Of course, you will have the same betting options.

The Available Payment Methods

As you might expect with a large, well-known brand like the William Hill sports betting site, you can use any one of an excellent range of payment methods in order to deposit or withdraw funds from your player account.

Particular highlights include all major international debit cards as well as some excellent e-wallets. This is one of the best betting sites for using PayPal. This, as well as other e-wallets, allows you to pay in and withdraw cash without sharing your bank details with the operator, which is an added benefit.

Payment Methods Withdrawal Limits Deposit Limits Withdrawal Time Deposit Time Fees
Maestro  Unlimited £5 – £99,000 3 – 5 working days Instant Free
PayPal Unlimited £10 – £5,500 1 working day Instant Free
Skrill Unlimited £10 – £80,000 1 working day Instant Free
Neteller Unlimited £10 – £25,000 1 working day Instant Free
paysafecard Not available £10 – £100 Not available Instant Free
Bank Transfer Unlimited £25 – £100,000 3 – 5 working days 3 – 5 working days Free

The Website Layout

We’ll be honest, when it comes to sports betting sites, there isn’t a lot of difference in the layouts of different operator sites. There seems to be a consensus on the way that things should be done and the traditionalist that is William Hill doesn’t offer up anything out of the norm. his isn’t necessarily a bad thing. Getting around the site is easy, and anyone who has betted online before will pretty much be able to guess where everything is at first sight. But we also can’t give the William Hill online betting site bonus points for being particularly exciting.

Exciting Extras

The main thing to mention here is that, in addition to the William Hill sports bonus, there are lots of ongoing promotions being offered by the operator. These are aimed at giving regular players and existing members a little something to spice up their betting. These promotions come in lots of different shapes and sizes, whether it be cashback offers, enhanced odds promotions for specific events or free bet deals. There are also numerous tournaments, prize draws and competitions held throughout the year.

How to Contact William Hill Online Bookies

Getting in touch with the customer services team is ingratiatingly easy here. The most straightforward way to contact the company is by live chat. You can do this at any time or day or night, every single day of the year. We have found the staff to be friendly, helpful and professional whenever we have spoken to them, as you would expect from this calibre of firm.

Licensing and Security

In the UK, the gambling industry is pretty strictly regulated, meaning that we can play with confidence at sites that are licensed by The Gambling Commission. This institution is responsible for making sure that each casino, sports betting operator and lottery company upholds very high standards of fairness, security and trustworthiness. As you would assume, William Hill sports betting is fully licensed by The Gambling Commission.

In addition to this, you’ll notice in the footer of the website that William Hill has partnerships with multiple responsible gambling associations. This level of commitment to protecting players is commendable and speaks to its wish to provide a fair and safe environment for people to enjoy their gambling.

Conclusion – A Truly Deserved Reputation

At the top of this William Hill sports betting review, we made it clear that the operator is one of the most respected gambling companies in the UK. This is not news. But we can confirm after testing its online bookmaker thoroughly that all aspects of the site are exemplary, and so it deserves all of the praise it gets.

The only real complaints you could have with the William Hill online bookmaker is that other sites occasionally offer better odds on certain sports and individual markets. However, with the fluid nature of odds in sports betting, the only real solution to problems like this is to shop around and give yourself options. If you are looking for one single bookie, then William Hill is about the best in the business. For more info on the company, head over to our main operator review.

Frequently Asked Questions

While we have done what we could throughout this William Hill sports betting review to give you all the info that you need to make your mind up about the operator, we are aware that you might still have some queries. So, we have answered the most frequent questions that we get about the William Hill online bookmaker below.

Who owns the William Hill sports book?

All sections of the brand, including the William Hill online casino is owned by WHG (International) Limited. This is headquartered in Gibraltar.

What time does the William Hill sports book open?

Unlike with land-based betting shops, the William Hill online betting options are all open 24 hours a day. This means that you can bet on UK sports during the day and American and international sports at night, or simply log in and place future bets whenever you like.

How do you do an accumulator on William Hill app

While playing on your mobile, it is nice and easy to make an accumulator (also known as acca) bet. Click on the bet slip, which is shown on the right-hand side of your screen. Scroll down to accumulators/multiples and then just make your selections.

Where can I find my free bet on William Hill?

If you have decided to accept the William Hill sports bonus, and you have made a qualifying bet, then you will find your free bets in your account. When placing a valid bet, you will get the option of using your free bet for this purpose. Alternatively, click on your account to see details of the free bets.