IGT PlayDigital Rolls Out Retro Slots, Sportsbook, and Prize Tools
IGT PlayDigital ended what had been a bit of a quiet streak with a bang yesterday, announcing several new games, tools, and even some sportsbook solutions.
Key Facts:
- IGT PlayDigital partnered with Hard Rock Digital on an improved Prize Engine
- IGT PlayDigital has taken the company’s Double Top Dollar machine online
- The long-time favorite has won over lots of new fans online
- The company also announced it had integrated its PlaySports Solution at Golden Nugget
IGT PlayDigital was out with news on its recent release and partnerships this week. The online arm of International Game Technology(IGT), PlayDigital, provides online slots and slot solutions to a global audience. They also offer an integrated sportsbook product aimed at the North American market, which is quickly gaining market share.
While the parent company generated $2.5 billion in revenue last year, with slots and a substantial lottery business that accounted for 60% of revenue, PlayDigital is currently a smaller part of the operation.
They had a total revenue of only $228 million for the year, but revenue increased by 9%, while the company’s revenue declined by 2%.
There is currently a deal in place, expected to close in September 2025, that will see PlayDigital and Everi and IGT Gaming spun off to Apollo Investment Advisors for just over $6 billion.
If this transaction proceeds as planned, it will leave IGT as a pure-play lottery company, still trading on the public market.
Meanwhile, PlayDigital and IGT Gaming will continue to grow under the Apollo umbrella but as private companies. Additionally, Everi will be comprised of its own company.
New Slot Releases
The company announced that it had rolled out its Double Top Dollar machine to a new online audience. The original Top Dollars were made by a company called Barcrest, and they were popular not only throughout Great Britain but also eventually made their way to Nevada, where they were well received.
Not surprisingly, the company says that their online launch has been wildly successful as well, with the machines earning 18 times house, which is just a fancy way of saying they are performing 18 times better than the median machine on the floor. This is indeed a fantastic start.
PlayDigital also announced the first Fu Gui Hao Men spinoff online, which was called Splendid Fortune. These much newer but still quite popular machines don’t have the decades of history that the top-dollar series brings to the carousel, but they are quite popular with their Hold and Win mechanics.
IGT PlaySports
Hoping to capitalize on the feeding frenzy in the North American Sports betting market, the company rolled out a turnkey sports betting solution last year that includes everything from betting kiosks to an expert trading team that can help set lines, as well as assist with localized pricing and promotions.
They hope to have the entire suite of products completely integrated into the Golden Nugget Lake Tahoe, Golden Nugget Laughlin, and the iconic Golden Nugget Las Vegas by the end of the year.
However, as of now, they have completed the installation of the IGT Quick Bet proprietary kiosks, and they have tied together the company’s Trading Advisory Services.
New and Inmproved Prize Engine
Hard Rock Digital sought out IGT PlayDigital to help create its “Jackpot Season” promotional campaign in the Garden State. PlayDigital has made some upgrades and improvements to its Prize Engine to bring everything together.
Jackpot Season was strategically designed with IGT PlayDigital’s Prize Engine in mind, and three weeks into the promotion, we’re already seeing demonstrable results that we hope will continue throughout the duration of the campaign,– Grant Williams/Hard Rock Digital, Senior Vice President, Press release
The new promotion features a daily prize drop and a Big Sunday Jackpot and runs on a branded widget in the background of the Hard Rock Bets New Jersey platform.
These kinds of promotions are designed to increase loyalty and Time On Device and are becoming increasingly popular options for casino operators. So, even small improvements by PlayDigital could provide some serious dividends.
Conclusion
If the upcoming spinoff to a privately held company proceeds as planned, PlayDigital will no longer be just a line item on some lottery company’s balance sheet.
They will be free to continue doing what they are already doing: building innovative online games with their legacy IP, growing their B2B partnerships, and improving already popular infrastructure and product solutions, but with significantly fewer structural constraints.
