PokerStars Launches Microgaming Content Via Quickfire
Industry leaders in their respective fields join forces to offer PokerStars players Microgaming slots on the Quickfire platform, expanding Pokerstars online casino portfolio.
Online games developer Microgaming has announced their most recent collaboration with the world’s fastest-growing online casino, PokerStars. Both companies reside in the Isle of Man and enjoy reputations as market leaders in their respective fields. PokerStars players can now enjoy many of the gaming giant’s slots games whilst the brand, primarily associated with its online poker offering, are able to diversify their portfolio in online casino. The operator is owned by Rational Group owned by casino developers Amaya who have gone live with an online sports betting brand and added casino to reach a wider gambling customer base and enable cross selling. The addition of these products is a logical move – industry experts claim online poker is least poised for further growth although many poker players dislike this approach.
Software developers Microgaming have enjoyed great success in the industry as one of the chief providers of online gaming software in the industry, supplying over 600 gaming sites with content worldwide. Operators benefit from instant play Microgaming content using a ‘simple and rapid’ integration process which has been applauded by those in the industry. Steve Ibberson, managing director of gaming at Bet365 commented: “Quickfire… is the perfect product for Bet365. The simple integration has provided the ideal content solution for Bet365 to continue to ensure our customers have access to the best available content”.
Browser-based platform Quickfire will now provide PokerStars with casino and mobile content including over 400 online casino games, most of which were developed for Microgaming. Andrew Clucas, director of Quickfire at Microgaming, commented: “It’s a great achievement to see Quickfire live on PokerStars; they are a renowned gaming brand with a huge player base, and we believe Microgaming content is the perfect fit for their casino customers.
We are very pleased that our players now have access to some of the most popular games in the online casino industry, further strengthening our existing product offering. – Bo Wänghammar, director of PokerStars Casino operations
For PokerStars, the decision to collaborate with Microgaming is clear. They can strengthen their brand by offering Microgaming’s games portfolio which includes hundreds of branded games, slots and jackpot games that link to the world’s largest progressive jackpot network. This will be a massive draw for casino slots fans. Slots are the most popular games for UK online casino players. PokerStars can now offer players access to highly publicised millionaire maker slot Mega Moolah. This game has made a name for itself paying out large jackpots semi-regularly. Classics from the brand include ‘Immortal Romance’ and cops n’ robbers-themed ‘Break Da Bank Again’.