European BGaming Integrate Portfolios With Ousley Games
BGaming has made a massive trade partnership with Ousley Games as two of Europe’s biggest online sportsbooks come together in an exciting venture. Two of the biggest online betting sites in Europe will now come together to provide an all-new live casino experience for the combined user base they share. This is a massive moment in the continents gambling history, and competitors are surely wary of the latest development in the two companies relationship. Understandably many other firms are trying to do the same thing to enable them to gain market share back off of the two powerhouses.
BGaming and Ousley Games are set to come together in one of Europe’s biggest and most shocking joint ventures in years. While lawyers are still ironing out the contract, the two firms have agreed to share the portfolios and development capabilities they possess to enable both companies to grow at a rapid rate and take greater control of the continental market. ©GregMontani/Pixabay
BGaming is set to take Europe by storm after they and Ousley Games agreed on a massive deal that enables the sharing of current casino games and many other aspects of the business. While it is still yet to be solidified, the two firms have a gentleman’s agreement to provide the other with many technological capabilities and establish proper communication links between their head offices. A joint venture of this size is subject to scrutiny from regulators, and the EU gambling association have had their say over the current operation taking place.
The EU has deemed the agreement legal and will allow the two companies to proceed with the proposal. This is big news for both firms as a lot of financial investment hinges on the success of these two companies working together successfully. Plenty of shareholders are deeply integrated into the current plan to share software capabilities, and this has become a major part of both businesses long term plans. If this was to fail, many investors would be extremely angry and could dissolve one if not both companies in certain sectors.
This is a risky move by BGaming and Ousley Games, but they are willing to take the chance so they can expand the user base. BGaming already has one of the most successful online platforms in Europe, and they offer a wide variety of live casino games for millions of players across the continent. Ousley Games are a smaller platform, but nevertheless, they are still capable of producing a truly spectacular service, with some of the best in-house developed casino games anywhere on the market. BGaming is eager to get started with its portfolio, littered with high-quality offerings.
BGaming Take the Reigns
BGaming hasn’t had the easiest ride this year. They are involved in several land-based casino projects that have been forced to close due to the pandemic. Many other development schemes have been delayed, and this has had a massive effect on the company’s cash flow. They are also significantly involved with EU regulators and have had several dealings with them this year. For example, BGaming entered the Greek market after their license application was delayed for several months; this led to several angry communications between the two parties as the online sportsbook believed they were unfairly treated.
Ousley Games, on the other hand, have had a fairly smooth ride up to this point. Having exploded in popularity during the pandemic due to the increase in online gambling, they managed to capture a significant portion of market share in a number of competitive European markets. For example, their biggest stronghold is currently Spain, but they also have great influence over Finland, Portugal, Sweden, and Romania. Industry speculation has led analysts to believe that they will soon be expanding into British territory as they attempt to enter one of the most competitive betting markets in the world.
