Kaizen Gaming Unlock New Live Gaming Catalogue Through Pariplay
Pariplay has agreed to supply Kaizen Gaming with an all-new top of the range live casino catalog, providing them with amazing titles to help them compete. The new range of gambling games far exceeds anything the company has worked with before, and the operators cannot wait to roll them out for their users. They’re predicting a major increase in account activity once the service update commences, however, there are some reservations as to whether the new loadout will be successful with consumers as other firms in the same market have similar catalogs.
Pariplay has generously offered Kaizen Gaming a new live casino catalogue that will allow them to expand the business to a continental scale and compete with much bigger brands than themselves. This unique selection of iGaming opportunities can make Kaizen a household name in certain countries, for example in Greece, they can expand the already seismic user base. ©Michelle_Raponi/Pixabay
Pariplay will give Kaizen full access to the iGaming capabilities the firm possesses, and they are excited to get the new technology underway at their disposal. While there are some reservations from board members over the deal’s effectiveness, many are predicting that Kaizen could grow significantly because of it. It is a big step for the Greek online betting site, which has failed to make any real impact on Europe. Many of their counterparts are drastically moving from market to market, while Kaizen has been unable to grasp past opportunities.
This time they are determined to make it count. Marketing executives had a meeting to discuss the best plan of action to advertise the new range of casino games on offer effectively. A big-budget social media campaign featuring footballers from the Super League Greece will launch in 2022 in an effort to draw more users to the platform and generate more signups. When new accounts are created, incentives such as free bets and enhanced odds can be used for a limited time, and Kaizen are keen to get as many users to participate as possible.
While it is a difficult task, Kaizen has had a mission to dominate the European scene for decades. The company was founded a little under a decade ago, but they managed to take control of one of Europe’s most volatile markets. The Greek online betting scene isn’t lucrative, and little innovation has come from the country. However, there is a large market of users looking to support a local firm. Kaizen spotted a gap and filled it quickly, providing regional casino games that cater to Greece’s average online better.
The Greek market is one achievement but taking over Europe seems like wishful thinking. Considering the scope of competition, Europe has some of the biggest brands in the world, including Bet365, Paddy Power and Betway, which Spanish regulators recently fined for advertising infringements. It will be difficult for a Greek online betting site to compete with industry giants, but a pathway can be unlocked with the right tools, and Kaizen believe they have what it takes. Whether they make a big splash remains to be seen, but industry analysts are hopeful.
Pariplay Can Do It All
Pariplay is the orchestrator of this deal and were keen to stress the importance of an effective iGaming catalog. Many betting companies have failed due to poor service and security mishaps. Kaizen is an efficient business, well managed with top-notch security on their website, but the lacking feature is the games selection, and Pariplay is here to fix the issue. At the same time, they would’ve liked to develop their own and have original IP. Their benefactors are compensated for the deal, and both parties walk away happy.
Pariplay has made an efficient business model by providing smaller betting sites with top-notch live casino games. They have a massive portfolio of iGaming options for companies to choose from, so every order is completely unique. They also have their own sportsbook, which is decently successful in Denmark and Sweden. They have yet to make a big splash in Europe, and they must carefully maneuver through an increasingly saturated market full of low-grade betting sites.
