New Partnership Between iSoftBet and Paf
In just the last week, casino content provider iSoftBet has made new deals with Finnish operator Paf and Swedish mobile gaming company LeoVegas. These deals will open new possibilities for the London-based games supplier, as well as for eager gambling enthusiasts in Finland and Italy to explore iSoftBet’s extensive catalog.
What Do These New Deals Mean?
Thanks to these new agreements with Paf and LeoVegas, players in Finland and Italy will be able to experiment with iSoftBet’s full portfolio of highly-rated games. These include new games like Dragon Stone, Vegas High Roller, and Egyptian King, as well as older releases like Jumbo Stampede, Merlin’s Magic Mirror, and Piñata Fiesta.
In a statement from Michael Probert, Chief Commercial Officer for iSoftBet on the developer’s official press release for the LeoVegas agreement, the CCO referred to the Swedish company as “one of the biggest operators in the industry,” and that iSoftBet is “delighted” to expand with them.
On the deal with Paf, Probert described the Nordic company as having “a well-established reputation as a highly innovative and socially responsible gaming business.”
iSoftBet: A Rapid Rise in Under A Decade
In just nine years, iSoftBet has grown from a single online casino to a large portfolio of over 2,000 machine games now offered in 16 countries. In addition to their expansive catalog, iSoftBet has a good amount of branded slots — popular collaborations with well-known, trademarked brands, like the Paranormal Activity and the 90210 slots. One of iSoftBet’s most popular slots is a progressive jackpot slot based on the 1992 film Basic Instinct, which offers 243 ways to win across its 5 reels and centers the iconic presence of Sharon Stone.
In addition to their original slot machine games, iSoftBet also has table games, largely blackjack (Atlantic City and Multihand VIP) and roulette (VIP, Silver, European, and American), but also offering a spin on Joker Poker — their version is called Joker Vegas 4Up — and Punto Banco. However, these deals refer to the slot content produced by iSoftBet now being available through Paf and LeoVegas — the table games have not been referenced in these arrangements.
Sweetening the deal with Paf and LeoVegas are iSoftBet’s innovative and unique technological programs. Among these are iSoftBet’s “In-Game toolkit,” a set of gamification tools allowed through iSoftBet games that offer leaderboards with rankings on player performance, tournaments, and rewards. iSoftBet also offers a “Game Aggregation Platform,” allowing online casinos rapid integration of the more than 3,000 titles available for aggregation, as well as the integrated assembly of different game features, with over 50 providers in the gaming industry.
These agreements come after iSoftBet’s well-timed entry into the Swiss market this past June.
LeoVegas Continues A Push to Expand into Just-Regulated Markets
Like iSoftBet, LeoVegas is also a relatively new company, founded in 2011 by Gustaf Hagman and Robin Ramm-Ericson. Due to the founders’ emphasis on using new technologies, particularly in the realm of mobile gaming, LeoVegas quickly established itself at the forefront of smartphone-based gaming.
In the last several years, LeoVegas has pushed to implement its services in a number of markets shortly after gambling is regulated. In the last month alone and in addition to the new deal with iSoftBet, LeoVegas has locked down major deals with Mediacle and ORYX Gaming. These new projects will handle the company’s localization and marketing consultancy, as well as offering ORYX’s games to LeoVegas’s European clientele.
Paf Makes Responsibility Central
Paf announced its “responsibility agenda” at the start of 2019, aiming to preserve and protect the customer base and emphasize transparency.
”Our industry’s biggest issue is that we lack credibility in the eyes of the public and the authorities. The only way to remedy that is to be open and honest.”– Christer Fahlstedt, Chief Executive, Paf
This radical transparency and commitment to protecting gaming enthusiasts sets Paf apart in the casino industry, a welcome addition as countries in Europe are increasingly opening up to regulated gaming.