Meridian Group Donate Over $1million To COVID Relief Charities
A new industry CSR report has revealed that Meridian Group made over $1million worth of donations to COVID relief organizations as well as various hospitals. They made a massive contribution to the European effort to control the pandemic, making use of increasing revenues due to online gambling’s rise in popularity. A selfless act like this one isn’t common in the betting industry, and many online firms remained radio silent during the course of the pandemic. At the same time, Meridian sought out ethical advisors to make an impact through charitable action.
Meridian Group is being praised by media outlets across the continent for its selfless acts over the global pandemic. They made several large donations to relief charities and hospitals in Germany, Italy, the United Kingdom, and many other countries. They are one of the highest-scoring betting companies on the latest CSR index published by SpringerLink. ©viarami/Pixabay
Meridian Group is being praised heavily for its latest actions relating to millions of dollars worth of donations to multiple organizations affected by the pandemic. Hospitals were more than happy to accept their money as many have been overrun due to increasing COVID cases, and this relief was essential to ensure the continued operations of medical centers across the continent. Many other betting sites refused to take similar action. Despite the online casino being labeled one of the most unethical industries in the world, Meridian is trying to wipe the slate clean and set an example for other companies in the same sector.
They managed to reach over 200 hospitals and medical centers in Europe, potentially saving thousands of lives with the increased amount of COVID related equipment, including face masks and Ventilators, which can keep badly affected patients alive during their battle with the virus. Meridian wanted to help the relief after receiving harsh criticism for dismissing national guidelines to close casinos which they refused to do during the first wave of the pandemic. Since then, they’ve made an effort to follow regulations and atone for its previous mistakes relating to the disease.
While Meridian have never been under fire for any illegal activity, they received some bad press not long before the pandemic after firing a high number of female staff across a range of casino sites. The report indicated that roughly 80% of its recent labor turnover were women and this helped raise issues of sexism and mistreatment of females in the workplace. Since the report, Meridian has hired more women than ever before, many of whom work in strategic areas, including accounting and engineering positions.
Meridian certainly are one of the top-ranking betting companies on the CSR index. It’s a metric that determines the ethical reliability of companies, using a number of variables, including carbon footprint and charitable causes as well as many others, to determine how green a firm is. As consumers become aware of global issues such as climate change, they expect more from companies. They cannot get away with old habits due to the rapid spread of information, which could damage the organization’s reputation.
Why is CSR so Important for a Company like Meridian?
CSR is one of the most important metrics for companies today. While business’s main objective is to maximize profits, changing times and attitudes have meant that firms must transition to a green state of operations, prioritizing the welfare of stakeholders, including employees and local communities, rather than investors. Consumers have woken up to world issues and expect companies to lead the way and help clean up the planet rather than cause further pollution. Fast fashion, for example, is one of the most environmentally impactful industries in the world.
Meridian Group is grateful to receive such a high CSR score as it means that consumers can trust them to take ethical action should a similar situation ever arise. It also reassures users that the security of the service is top-notch and data leaks are unlikely to occur. The gambling industry has been accused of mining consumer data for targeted advertising, this is considered highly unethical by many organizations, and recent government laws have prevented these actions from reoccurring.
