BetMGM Partners With NBC Sports
World-famous sports betting and online gaming provider BetMGM has announced that it has signed a coveted deal together with the major American TV network NBC Sports, in which it will provide weekly wagering integrations during the broadcaster’s upcoming coverage of National Football League (NFL) games. The operator’s integrations will feature on the Football Night in America (FNIA) program.
BetMGM has signed a deal together with NBC Sports, providing weekly wagering integrations during the broadcaster’s coverage of National Football League (NFL) games. ©Pexels/Pixabay
Real-Time Betting Odds Will Be Featured on Football Night in America (FNIA)
One of the United States’, and indeed world’s, leading sports betting and online gaming/iGaming operators, BetMGM, has come out and revealed that it has finalized a highly lucrative deal together with the popular American TV network NBC Sports. As a result of the deal, the operator will furnish the network with weekly wagering integrations to be featured during the broadcaster’s upcoming coverage of National Football League (NFL) games.
Thanks to the agreement between the two, BetMGM integrations will be prominently displayed on the program Football Night in America (FNIA) in a range of content, such as during a weekly segment hosted by former NFL quarterback Chris Simms and sports betting and fantasy sports pioneer Matthew Berry.
BetMGM will also provide the Football Night in America show with real-time betting odds in the form of a scoring ticket, which will also be clearly featured during the show. Furthermore, Peacock Sunday Night Football Final, which is an NFL post-game recap show produced by NBC Sports, will also showcase BetMGM betting lines that ended up being prominent during the preceding game.
Another aspect of the deal between BetMGM and NBC Sports is that the sports betting operator’s odds and lines in all Matthew Berry-hosted content will also feature on NBC Sports platforms, and any additional insights will also feature on Berry’s social media platforms during the NFL season.
Finally, in addition to all the features highlighted above, one final facet of the deal will include co-branded content hosted by NFL quarterback Chris Simms appearing on his selection of social platforms throughout the 2022 NFL season and the 2023 NFL Draft.
Co-Branded Content Will Also Feature on Chris Simms’ Social Media Channels
Marking the occasion of the announcement of the deal between BetMGM and NBC Sports, BetMGM’s chief revenue officer Matt Prevost noted that the operator felt it was a very special chance to be now working together with the storied television network:
“It is a tremendous opportunity to partner with the talented team at NBC Sports and have the ability to engage with football fans nationwide.”– Matt Prevost, Chief Revenue Officer, BetMGM, Press Release
He went on to promise NBC fans that they would be receiving rare betting insights and engaging segments meant to show to them how rewarding it is to bet together with BetMGM:
“We look forward to delivering NBC viewers our BetMGM trading team insights as well as entertaining segments that showcase the excitement of betting with BetMGM.”
For its own part, NBC Sports Next & Fandango president Will McIntosh put its partnership with BetMGM in the context of the network’s desire to grow in the United States’ fast-growing and ever important sports betting market – seeing BetMGM as a perfect and exciting opportunity for the network to do exactly that:
“As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms. We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”– Will McIntosh, President, NBC Sports Next & Fandango, Press Release
BetMGM Partnered Together with NFL Canada in August 2022
In other recent BetMGM news, also related to the National Football League (NFL), the prominent operator announced in August 2022 a new partnership with the National Football League focusing specifically on Canada – in which it will become the league’s official sportsbook partner in the country.
The timing of the news proved quite fortuitous, seeing as it arrived not long before the September 2022 kickoff of Canada’s first NFL season since the Canadian province of Ontario launched its much-anticipated legal sports betting market in April 2022.
BetMGM chief executive Adam Greenblatt voiced hope that the deal would be an important growth opportunity for the operator, making reference to early and encouraging enthusiasm from Ontario’s sports betting fans:
“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season. We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”
Aristocrat Gaming Signed Deal with New England Patriots in September 2022
Earlier this month in September 2022, sports technology provider Aristocrat Gaming revealed that it would soon become an official sports betting partner of major NFL team and franchise the New England Patriots, as well as its Gillette Stadium home venue.
In return, BetMGM will enjoy prominent signage on display throughout the Gillette Stadium throughout the year, including in the stadium itself, as well as on the concourse and also in-game branding. Additional perks such as in-game promotions and game-day activations will also be featured.
Murray Kohl, vice-president of corporate sponsorships for Kraft Sports + Entertainment, which owns the NFL team the New England Patriots, clarified that Patriots branding would also feature on Aristocrat’s slot machines when they are unveiled across the nation in the near future:
“The Patriots and Gillette Stadium are excited to partner with Aristocrat Gaming and explore many new opportunities to engage with our fans. We are thrilled to work with their innovative team on multiple activation and branding opportunities at Gillette Stadium throughout the Patriots season, as well as have the Patriots branding featured on their slot machines nationwide.”
