Caesars Partners with Memphis Grizzlies
Major casino and sportsbook operator Caesars Entertainment has just revealed that it is stepping into a multi-year partnership with National Basketball Association (NBA) franchise the Memphis Grizzlies. As a result of the agreement, the operator’s Caesars Sportsbook brand will become the Tennessee-based team’s official sports betting partner. A Caesars Sportsbook Lounge will open at the team’s FedExForum arena.
Caesars Entertainment has recently announced that it is stepping into a multi-year partnership with National Basketball Association (NBA) team the Memphis Grizzlies.
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Tennessee Bettors Will Gain Access to Caesars Rewards Program
The ever-popular sportsbook and casino provider Caesars Entertainment has announced that it is entering into a new multi-year partnership with National Basketball Association (NBA) franchise the Memphis Grizzlies.
The details of the deal mean that the Caesars Sportsbook brand will act as an official sports betting partner of the Tennessee-based basketball team. That is not all, however – it will also feature game day promotions and the launch of a Caesars Sportsbook Lounge situated on the main plaza for all events at the Grizzlies’ very own FedExForum arena. Sports betting fans will also, naturally, be able to place bets via the Caesars Sportsbook mobile app.
As is somewhat standard procedure, Caesars will also receive access to official Grizzlies logos and marks as part of the deal, while the Caesars Sportsbook will benefit from fixed in-game signage inside FedExForum, as well as presenting entitlement of the Grizzlies’ pre-game and post-game radio broadcasts – along with even more digital and social media assets.
Finally, Caesars Sportsbook sports betting fans physically located in Tennessee will now have access to additional rewards thanks to the operator’s Caesars Rewards loyalty program. Players can turn in Tier Credits and Reward Credits to earn exclusive benefits in the Caesars portfolio of resorts and partnerships, featuring the likes of free or discounted stays at resorts, trips to Las Vegas, and dining experiences.
Tennessee Is Important Sports Betting Market for Caesars
Speaking on the occasion of Caesars announcing its new partnership with the Memphis Grizzlies, Caesars Digital co-president Chris Holdren praised the team’s already-strong performance right out of the gate:
“The Memphis Grizzlies are an exciting young NBA team, and it’s great to announce this partnership ahead of what should be a special season for the franchise.”– Chris Holdren, Co-President, Caesars Digital, Press Release
Holdren went onto emphasize the importance of Tennessee as an emerging sports betting market for Caesars Entertainment:
“Tennessee is an important state for us, filled with passionate sports fans. We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica. This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else.”
For their part, Memphis Grizzlies president Jason Wexler expressed optimism that the team’s partnership with Caesars will improve their development and overall trajectory moving forward:
“The alignment of Caesars Sportsbook with Grind City Media digital shows, content, and features will enhance our continued development and execution of best-in-class content for all sports fans to enjoy. We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Sportsbook Lounge to watch their favorite sports programming or for hosting a private event.”– Jason Wexler, President, Memphis Grizzlies, Press Release
Caesars Opened Largest US Sportsbook in June 2022
In June 2022, Caesars Entertainment, in partnership with the MLB’s Arizona Diamondbacks, opened its Caesars Sportsbook at Chase Field in Phoenix, Arizona. Its two-story, 22,300-square-foot size makes it the largest sportsbook in Arizona and the largest retail sportsbook to open in a major sports stadium in the entire United States.
The facility boasts a total of nine betting windows and 13 self-service betting kiosks, also featuring wall-to-wall flatscreen televisions, a patio area, and plush lounge-style seating on both floors, containing a total capacity of more than 425.
Gourmet food fans will be happy to hear that Caesars Sportsbook at Chase Field also features a restaurant launched by renowned restaurateur Guy Fieri. Eric Hession, Co-President of Caesars Digital, thanked both the Diamondbacks and restauranter Guy Fieri for their participation:
“We’re extremely proud to bring Caesars Sportsbook and Guy Fieri’s Kitchen + Bar to Chase Field and Downtown Phoenix. This destination provides sports bettors and non-sports bettors, locals, and visitors alike, with an experience they can’t find anywhere else. Thank you to the Arizona Diamondbacks and Guy Fieri for making this possible.”– Eric Hession, Co-President, Caesars Digital, Press Release
Caesars Also Launching Podcast Network
In other Caesars-related news, the casino and sportsbook operator also announced in June 2022 that it was entering into a new partnership with Omaha Productions – the entertainment business founded by former National Football League (NFL) player Peyton Manning.
The two will work closely together to launch the Omaha Audio Network, which expects to be a full-service audio production network that will host a series of various podcasts. The collaboration will hopefully birth a new digital series that will feature across both businesses’ social media channels.
Former NFL player and founder of Omaha Productions Peyton Manning shared that he was greatly looking forward to collaborating with Caesars:
“All of us at Omaha are excited to expand the relationship and have Omaha create compelling original content in partnership with our teammates at Caesars. Caesars has already proven to be a great partner on the projects we have done together.”
