Access Reviews To Play Safe At Online Casinos

The idea of putting a bet on sports or playing slots at an online casino is sometimes risky business for the novice player. Anyone that goes online today should be aware of the potential dangers lurking under the keyboard and should take precautions to reduce the risk.The number of rogue casinos that do not deliver what they promise is high but they are avoidable if the correct steps are taken.

Security is paramount when choosing a casino to deal with and it is easy enough to find reliable and safe venue for online gambling. There are sites available that point to the rogue companies that rip off unsuspecting participants. Firewalls are a method used by the internet casinos to reduce access to files which are prone to having hackers attempt to breach their security initiatives but these attempts are rarely successful.

The Internet is packed with people that voice their opinion and complain about problems encountered on the web. Online casinos have the same issues as other businesses such as poor service, slow or no payments, and false advertising of bonuses and offerings. Looking into the reliability of a chosen web casino isn’t hard but it is a necessary part of the process before your personal information and funds are deposited.

There are guides to blacklisted online casinos and reviews such which provide valuable information for the consumer of gambling products and services. Casinos can be rated in a number of categories, including payment processing, deposits, cashouts, bonuses, customer service, game selection, software quality, encryption technology, security and other aspects.

Independent auditors weed out the bad ones for the consumers who are made aware of the failures involved. The information highway has its road signs and warnings that keep the participating gambler from being misled. The tools for safe online casino gambling are there and it’s only a matter of using them for a safe and relaxing experience.


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Blockchain Tech Adding Trust to Online Gambling

International currencies aren’t enough for the new modern gambler they need something more secure that utilizes the blockchain technology that is sweeping the planet.The rise of the use of virtual money has also created a competition for the attention of the consumer of crypto currencies. Bitcoin is the big one on top of the menu but there are also many other coins that use the safer technology of blockchain. Keeping up with the major players in the cryptocurrency world is difficult but using the web location to understand the market with easy navigation.

The building of trust is a formidable task for the start up online casino and one new arrival is MECA Casino which is planning to launch a new blockchain-based platform focusing  on improving the trust in online casinos through the innovative use of safer blockchain technology. The MECA Casino platform is decentralised and, makes use of the ICON blockchain.

The MECA developers are convinced that ICON is, “ the most suitable because of transactional speed, reliability, and transparency, which enables the team to “generate random, confirmable results and smart contracts to ensure accurate payouts.” The usual issues associated with online casinos the possibility casino cash being hacked or manipulated are eliminated by the new platform for MECA. Blockchain technology can introduce transparency and trust to online casino games. The decentralised platform allows  players to easily verify and audit results themselves at any time.

Again one of the benefits of the use of virtual money is the offering of a radical decrease in service fees charged to the end user. The firm has plans to do this by introducing its own token cryptocurrency called MECA Coin (MCA) and charging a house edge that is only one-tenth of the industry average.The future looks bright for this new online casino coming soon.




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Saatchi & Saatchi To Create Betway's Advertising Campaign

The advertising industry has many aspects and there are those with ideas for selling that have stood the test of time. One of the iconic companies which has had huge success in convincing the public to purchase one product over another is London based Saatchi & Saatchi. The creative agency has been retained by online betting firm Betway Group which is a premier provider of sports betting, online casino, bingo, esports and poker products and services in many regulated gambling jurisdictions.

In order to expand into new territory a major global campaign and regional launch coming in 2019, will give Betway growth potential in untapped markets.

A budget spend of over €100m will see the creative campaign by Saatchi & Saatchi developed to include television, radio, digital media and print in Ireland, Germany, Belgium, Spain and the United Kingdom.

Betway Group is the principal partner of the UK Premier League football organizations West Ham United, Spanish La Liga sides Levante, Alaves and Leganes and has other sporting partnerships. The Queen Mother Champion Chase, Galway Races, RSC Anderlecht and the Croky Cup, All-Weather Championships, Grand National Festival, Bundesliga side Werder Bremen, the Betway UK Snooker Championship, Italian football club Roma, and the ESL Pro League including direct sponsorships of MiBR and Ninjas in Pyjamas are all included.

Saatchi & Saatchi’s, COO, Sam Hawkey, commented,  “Betway is a business on a strong growth trajectory and we’re delighted be to working with them on the brand’s creative evolution both here in the U.K. and beyond. This ambition for their business and brand coupled with their appetite for great creative work means we can’t wait to get stuck in!”

Chief Executive Officer of Betway, Anthony Werkman, also had this to say, “As our industry and consumer behaviours change, sport remains a social currency around the world. We’re excited to work with Saatchi & Saatchi on exploring new creative ways to connect with today’s consumers while developing the next phase of our business.


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Yggdrasil Gaming and Genting UK Team Up

Established award winning suppliers of some of the best online and mobile casino games Yggdrasil Gaming has announced a content deal has been signed with one of the United Kingdom’s largest entertainment offerings Genting U.K. to provide Yggdrasil’s award-winning casino slot portfolio.

Genting UK, is part of the international Genting group of companies and will now also offer BOOST®, Yggdrasil’s proprietary suite of in-game promotional tools, providing in-game tournaments and leaderboards, configurable cash races, and gamification features that have been proven to increase player retention and engagement. For over fifty years Genting has operated casinos around the globe and owns and manages more than 40 venues in the UK, including Crockfords and The Colony Club. also offers more than 300 online slots as well as casino type games including blackjack and roulette.

Genting Director of Gaming Product Rob Hoddinott commented on the arrangement, “Our focus is on presenting the most exciting and engaging gaming experiences. Yggdrasil’s products have a proven appeal among a broad range of slots players, so they will be a very positive addition to our online casino.”

Yggdrasil CEO Fredrik Elmqvist also commented, “As one of the most famous and respected casino brands on the planet, we are thrilled to have reached this agreement with Genting. We look forward to working with them closely to deliver our market-leading games and maximise player enjoyment.”

Yggdrasil has licenses to operate from Malta, the GB Gambling Commission and the Gibraltar Regulatory Authority and is committed to expansion within regulated jurisdictions. Yggdrasil has received a number of awards including innovator of the year from the International Gaming Awards and Innovation in RNG Casino software at this years EGR awards. The company was considered an underdog when it came into being in 2013 but is now showing the gambling industry how strong it really is.













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AGA Nielsen Survey Reveals Legal Sports Betting Demographics

The latest turn of events in the USA regarding legal online sports betting has the gambling industry looking for the best information for targeting possible betting markets. Companies that use valid up to date market research have a technical advantage over those that fly blind.

The American Gaming Association has recent released the results of a Nielsen Sports survey focused on the habits and demographics of those involved in the sector. Although the results of the newest survey are considered debatable using these probe results can be beneficial to some extent. The results of the Nielsen survey suggest the gambler on sports in the States is younger, smarter and wealthier than before.

The survey says forty four percent of sport gamblers is under the age of thirty five as compared to only thirty one percent of the general population. It appears that baseball has captured the attention of fifty four percent of the thirty five and under demographic outdoing basketball, football and ice hockey.

The National Football League claimed nine percent of the sports betting general population.Financially the average US gambler was more affluent with twenty nine percent saying their household income surpassed one hundred thousand dollars annually which is almost double the national average.

Nielsen was also asked by the AGA to determine how many current gamblers on sports would use a “legal method” of wagering. As many as thirty eight percent reported they would switch to a legal method when made available and thirty three percent said they would “use current method less and legal platform more often,” and just under thirty percent said they would not change their current habits.

AGA’s senior Vice President of public affairs, Sara Slane, said the data indicates that legal wagering “will bring millennial audiences back to sports broadcasts and stadiums,” but only through the adoption of a consumer-friendly focus on “competitive odds, access to all bets and the ability to tap into modern platforms including mobile.”






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Swedish Licence On Kindred Groups Application Agenda

Kindred Group one of the world’s leading online gambling operators with operations in Europe and Australia and it offers products to over 23 million customers. The firm employs as many as 1,400 people and is listed on Nasdaq Stockholm Large Cap. In 2016 Unibet Group became KIndred and moved to a multi brand strategy with more than 13 brands in its portfolio.

Now Kindred Group has officially applied for a licence to operate betting and online gambling services in the Swedish jurisdiction. A successful application will see Kindred able to compete on equal terms in Sweden and strengthen its commitment to Swedish society.

The Kindred Group’s long-term strategy is to operate in locally licenced regulated markets. At the end of the second quarter 2018, 43 per cent of Gross Winnings Revenue was derived from these markets. Subject to the approval of the Swedish  licence application, Sweden will become Kindred’s thirteenth in the market.  

Henrik Tjärnström, CEO of Kindred Group commented on the application, “It is very satisfying that we finally can take this important step towards fair and equal terms within the Swedish market, competing on the same level as other operators. Kindred has always applied great effort to understanding what our customers want, giving them a great experience in a safe and secure environment with the highest responsible gambling standards”,

The CEO continued to add, “What is even more pleasing is that we can extend our commitment to Swedish society through different sponsorships and partnerships. Already in the days following the Parliament’s ruling in June, we have demonstrated our ambition by signing a twelve-year sponsorship deal with the Swedish Elite Football Association. ”

Kindred Groups commitment to safe and fair gambling is one of the online gambling industries strongest. The Group is a founding member of the European Gaming and Betting Association (EGBA) and founding member of ESSA an organization dealing with sports betting integrity.


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Betting on Sports Week 2018 London September 18 to 21

Betting on Sports Week 2018 is expected to attract 2,500 delegates from around the globe. The Olympia in London this September 18th to 21st will welcome senior executives from the betting and gaming industries. Betting on Sports Week is an essential event that brings together six key events all in one location.

Five conference rooms and as many as two hundred professional speakers that will focus on the latest developments in the gambling industry, as well as two exhibition venues that will provide the space for product displays related to gaming betting and esports.

The iconic Millbank Tower and Natural History Museum are the places to be each evening for networking dinners, refreshments and the awards presentations. The percentage of operators of gambling services is high at thirty% while suppliers is at twenty percent. Other attendees include service providers, affiliates and media firms, payment providers, regulators and compliance law firms and sports organizations.

The organizer of this must attend event is the sports betting community SBC EVENTS  which organises some of the largest conferences and events for the world of sports wagering and gaming, providing a platform for content, information sharing, networking and business expansion.

Some of the sponsors for the Betting on Sports conference coming in September and event coming in September are Bet365, SG Digital, Kambi, bit8, Optima, KiRON Interactive, VsoftCo Group, and many others.  

Betting on Sports 2018,is the 3rd edition of this international sports and betting trade conference at the Olympia in London. Some of the top executives that will speak at the event include Matt Scarrott Director of Sports and VIP at BetVictor who has massive knowledge of trading, risk management and sports betting with over twenty five years experience in the business to share. Among the many other top level speakers are Tony Kenny Head of Sponsorship for William Hill, and Jesper Svensson CEO of Betsson Group.













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Italy Bans All Gambling Advertising

The recent decision by the Italian government to prohibit gambling advertising has a few gambling service providers concerned their profit margin will be compromised.The Italian parliament has passed legislation that prohibits all forms of gambling advertising by a 155 for 125 against vote. The result of the bill to ban means no gambling products or services will be advertised on television radio or the web. Included in the ban on betting adverts are sports sponsorships although the national lottery owned and operated by the government  is exempt from the revised new regulations.

The prohibition officially goes into effect on January 1, 2019 but companies that have a current contract that isn’t set to expire until after that date are to be given an extension until June 30 2019.

Italy’s Deputy Prime Minister and head of the Populist 5 Star movement, Luigi Di Maio instigated the legislative change first submitting the advertising ban “Dignity Decree” in June and after the bill was passed he said, “This is the first decree for decades that hasn’t been dictated by lobbies and vested interests. Finally ordinary people have scored a point.”

Di Maio also said, any advertising contract created to promote gambling “between the approval of the Dignity Decree in the Council of Ministers and its publication will not be valid.”

The ban could impact Betway, a Maltese registered gambling company which signed a three-year sponsorship deal with Italy’s Serie A soccer club AS Roma back in July.

Another gambling operator LeoVegas did try to tell Italy’s legislators that the move would only be beneficial for unlicensed offshore gambling operators and LeoVegas also filed a formal complaint with the European Commission concerning the prohibition which received no apparent response.

Google and Facebook have complied with the ruling and have made necessary adjustments to their search platforms with the predicted result being that unlicensed operators now appear at the top of search results.


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SG Universe Launched By Scientific Games With Casino Arizona

The recent launch of the Scientific Games Corporations  SG Universe online product suite with Casino Arizona brings the operator's two properties together utilizing the "Talking Stick" brand.

SG Universe will power Casino Arizona with a desktop site, mobile app and a social casino platform. Casino Arizona is independently owned and operated by the Salt River Pima-Maricopa Indian Community. Players from both of the operator's properties Casino Arizona and Talking Stick Resort can access the site.

Director of public relations at Casino Arizona, Ramon Martinez, commented, "We're thrilled to bring our properties to the next level with Scientific Games. We look forward to providing our patrons with impressive promotional opportunities in the coming months that allow them to engage with some of their favorite content for a chance to win compelling prizes including cruises, trips to Talking Stick Resort and more. Our players will greatly benefit from an extensive online offering, and we're excited to provide SG Digital's top-notch game content through the app's Play4Fun social casino. This deal is a win-win, signaling a bright future for our partnership."

SVP Gaming for SG Digital, Dylan Slaney, also commented, "Casino Arizona is an excellent fit for our SG Universe product suite, and the partnership will be successful all-around. Their Talking Stick brand resonates strongly with their audience, and extending it further using digital channels is an excellent way to enhance recognition and engagement. This is our first install in Arizona, and Casino Arizona reaches a wide and diverse player base, making this a valuable partnership!"

Scientific Games Corporation is the global leader in technology-based gaming systems, table games, table products and instant games. A fully integrated portfolio of technology platforms, systems, content and professional services are all part of the firm’s reputation as a secure provider of interactive products. The app is available on mobile and desktop from Google Play, and the App Store under “Casino AZ/Talking StickResort.


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Sportcast and Ladbrokes Australia Launch Multiverse Betting

The online gambling experience is all about variety and the ability to take advantage of the incredible offerings available.Now well known gambling operator Ladbrokes Australia has teamed up with software provider, Sportcast to penetrate the world of multiples gambling, offering the most tailorable experience available in the online wagering market.For Multi`

This unique offering utilizing the operator’s Multiverse platform allows gamblers to combine any bet, including new Same Game Multi and singles wagers from any sport or racing event, using the same accumulator. The first of its kind platform after adding selections lets bettors switch on or off all combinations of singles and Same Game Multis, with prices updated right away on the betslip. As an example a gambling individual can combine a horse favourite, a basketball win or a players score.

Using the power of Sportcast the Same Game Multis, have initially launched with NRL, AFL, NBA and soccer with additional sports following soon.

Jason Kibsgaard, Ladbrokes Australia’s Chief Marketing Officer, described Multiverse, “We pride ourselves on pushing the boundaries when it comes to offering our customers the best possible product and I am sure all who use it will agree, Multiverse gives the punter a new and exciting way to punt like they’ve never been able to before.

“Partnering with Sportcast creates new opportunities to leverage cutting edge technology and deliver both a fantastic same game multi product and an experience like no other.”

Commercial Director at Sportcast Ryan Coombs, also said,  “We are delighted to partner with Ladbrokes Australia in redefining user experiences within the industry.

“Multiverse demonstrates the flexibility of Sportcast’s technology in offering a unique and seamless betting experience without the limitations punters have had to endure in the past.”

Sportcast’s platform is developed on cutting-edge technology and driven by innovative data science. The system is extending its portfolio further into unique in-play and enhanced customer experiences.



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