Blueprint Gaming Partners with Rootz
UK based online slots developer Blueprint Gaming has announced a new partnership with online casino platform provider Rootz. The collaboration is set to bolster Blueprint’s position in the European market and will enable greater consumer access to the developer’s array of titles.
The latest online casino from Rootz, called Wheelz, has already been awarded a number of prestigious industry awards. ©Cottonbro/Pexels
A Wider Audience
Blueprint Gaming’s new partnership with Rootz will give more gaming fans than ever before access to its catalogue of popular online slots. Rootz is an established provider of online casino platforms, as well as an operator in its own right. Some of its best-known online casino brands include Wheelz, Wildz and Caxino.
These brands are about to get even better with the addition of Blueprint Gaming’s portfolio of top-quality slots. The deal is great news for both parties, as well as gaming fans who will have easy access to some of the most innovative and entertaining games on the market.
The deal comes as Blueprint continues to make waves in the European gaming market. The slots provider has already signed a number of deals this year in order to boost its brand recognition and player reach. In January, it partnered with NetEnt to offer players new content. Thanks to NetEnt’s acquisition of Red Tiger, its games were also added to the network.
The new deal with Rootz will offer Blueprint the opportunity to enjoy a wider European audience, via Rootz’ popular entertainment sites. In turn, Rootz will be able to offer users of its platforms continuous fresh content, keeping gaming fans coming back for more. Blueprint’s content has been integrated via the ORYX Hub aggregation platform.
Included in the deal are some of Blueprint Gaming’s most successful offerings, like its series of Megaways titles. Slots fans can discover and play familiar titles like Buffalo Rising and Diamond Mine, as well as brand new releases.
The developer has also built up a reputation for producing some of the industry’s best branded slot games. These are ideal for film and TV fans, as well as those looking for an accessible entry point into slot gaming. Top titles include “The Goonies”, “Deal or No Deal Megaways”, “Ted” and “Beavis and Butt-Head”.
New Releases
Blueprint’s most hotly awaited games will also be made available when they are released, including “Rick and Morty Wubba Lubba Dub Dub!!”. Blueprint’s “Rick and Morty Megaways” proved to be a runaway success, and now the cartoon duo is back for an extra special Jackpot King edition.
The new title will be playable across all devices and will possess an array of special features. With every spin the Portal Gun could be activated, triggering Pickle Rick to award a modifier. There will also be free spins rounds, including a Mr Meeseeks round with multiplying wilds.
The Jackpot King progressive pot is the star of the show, offering players the chance to win a massive cash prize or one of three progressive jackpots. The game will be laid out on twenty pay lines with medium volatility, and boast slick sci-fi graphics.
Other new titles for Blueprint fans to look forward to include “Loki: Lord of Mischief” and “Thai Flower Megaways”. In “Loki: Lord of Mischief”, players will discover Colossal Cash Symbols and multipliers in the lands of ice and fire. “Thai Flower Megaways” will take players on a relaxing escape to an Eastern paradise, featuring the legendary Megaways mechanism.
Another of Blueprint’s upcoming releases, “The Goonies Return”, is also set to go live on Rootz powered casino brands. Building on the success of its original Goonies themed slot, Blueprint has revamped the classic film franchised game to bring players another exhilarating adventure searching for One-Eyed Willy’s fortune.
There is certainly an array of new slots to be released over the coming months, but Blueprint Gaming fans shouldn’t forget that amongst its portfolio are some hidden gems. The Pub Fruit series is home to a number Deal or No Deal titles, “Top Cat” and “Carry on Camping”. Other classics include “Fishin’ Frenzy Jackpot King” “Eye of Horus Power 4 Slots” and “Wish Upon a Leprechaun Megaways”.
Award Winning Wheelz
Players will be able to enjoy all these games and more at Rootz’ range of online casino brands. Rootz was first launched in 2018, and in a short period of time has grown to become a leading presence in the online casino industry. It created its proprietary platform with automation in mind, and it is able to offer fast and stable performance.
Rootz is already working with some of the biggest names in the industry. In February, it extended its partnership with Microgaming, to offer the software developer’s products through its latest brand, Wheelz. The new online casino has enlisted Hollywood legend David Hasselhoff as the face of the brand, and even has its own Hoff merchandise and a song, called “Keep Spinnin”.
This highly creative marketing strategy has been a big success. Wheelz has already found a significant customer base and “Keep Spinnin” has been featured on media outlets including Comedy Central Deutschland and MTV Germany. At the Malta Gaming Excellence Awards 2021, Wheelz Casino won “Rising Star in iGaming” and “Start-Up Company of the Year”.
Speaking on behalf of Rootz, the company’s Chief Operating Officer Tony Kjaldstrom explained why the deal with Blueprint Gaming is a great match for both companies. He described Blueprint Gaming as one of the industry’s biggest slot developers, and said that the collaboration would significantly enhance Rootz’ offerings.
Kjaldstrom went on to say that Rootz is thrilled to be working with Blueprint and offering its top-quality slots to a fresh audience of online players. That feeling was mutual, as Samuel Häggblom at Blueprint Gaming was also pleased to announce the partnership.
The company’s Director of Key Accounts, Häggblom explained that the deal would allow Blueprint to strengthen its presence in the European market. Despite only being up and running for a few years, Rootz’ online casinos already boast an impressive customer base. That means that more players than ever before will be able to enjoy Blueprint’s games.
