Kambi Group & JVH Form Partnership

A brand new multi-year partnership has been announced between Kambi Group and the leading private casino operator in The Netherlands, JVH gaming & entertainment group (JVH group). This significant move in the Dutch gambling industry paves the way for online gambling growth in the small European nation, pending corresponding regulatory approvals that would enable proper legislation.

A picturesque view of the Dutch capital city of Amsterdam’s iconic rowhouses.

The leading private casino operator in The Netherlands, JVH gaming & entertainment group (JVH group), has partnered together with Kambi Group. This noteworthy move is likely to greatly expand the growth of igaming in the small Dutch nation. ©na4ev/Pixabay

JVH to Utilize Kambi Group in Launching Dutch Online Betting Offering

The JVH gaming & entertainment group, part of the larger JVH group, has expressed its intentions in harnessing new partner Kambi Group’s high-performance sportsbook and powerful collection of front-end and price differentiation tools to in turn launch its online sports betting offering in the Dutch gambling market. 

This move is anticipated to take place in the second quarter of 2021. However, it is all dependent upon newly pending legislation being passed that would enable new offerings to enter the market, as well as the inclusion of corresponding regulatory approvals.

JVH group is the largest and foremost casino operator in The Netherlands, currently welcoming well over four million guest visits every year across more than 80 of its properties, which include prominent brands such as Jack’s Casino and Flash Casinos. 

The group now intends to enter the online gaming market upon the necessary regulation being passed and coming into effect, with an engaging sports betting offer standing as a crucial component of their igaming offering.

CEOs of Kambi and JVH Groups Welcome Newly Formed Partnership

Commenting on the newly established partnership between JVH Groups and Kambi Group, Kambi CEO Kristian Nylén stated:

“We are very pleased to have put pen to paper on our partnership with JVH group, an agreement which positions both parties to fully capitalize on the forthcoming regulation of the Dutch online sports betting market.”

He continued: “JVH’s reach in The Netherlands’ land-based casino sector is unmatched, and Kambi’s digital expertise will enable them to accelerate their growth with a market-leading online sports betting offer.” For their part, CEO & Chairman of JVH group Eric Olders further elaborated on the recent partnership:

“This partnership marks an important strategic milestone for the company and entry into a new phase, with the aim of building on our casino business with the launch of a premium online sports betting product as we finally go digital. In Kambi, we are confident that we have found a trusted partner that shares our goal of providing players with engaging, innovative sports betting experiences, and we look forward to working closely with them as we deliver on our digital ambitions.”Eric Olders,CEO & Chairman, JVH, in a press release

Recent Partnership Follows JVH Joining Forces with Evolution

Leading private Dutch gambling operator JVH group is no stranger to recent partnerships in the casino industry. Earlier in December 2020, gambling technologies provider Evolution announced that it had entered into a partnership with JVH gaming & entertainment group (JVH group) for the supply of Live Casino content and services in the Netherlands.

The deal is set to give JVH group full access to Evolution’s wide-ranging portfolio of award-winning live games and first-person RNG games. These titles include games such as Crazy Time, Mega Ball and Lightning Roulette, all stemming from the company’s fast-growing Game Shows category.

The date currently set for the opening of the Netherlands’ regulated online gambling market is September 1st, 2021 — which is also the date JVH group plans to go live with a comprehensive set of Evolution titles on their Jack’s Casino website. 

Also part of the recently established deal will be the creation of a dedicated, branded Jack’s environment for JVH group within one of Evolution’s Live Casino studios.

Evolution and JVH Group Leaders See Promise in Recent Partnership

In a press release illustrating the benefits of the recent partnership between provider Evolution together with Dutch operator JVH group, CEO of JVH Eric Olders elaborated:

“The opening of the regulated Dutch online gambling market has been subject to a number of serious delays over the years, but finally it is going to happen. I can promise our players that the live gaming experience they will be able to enjoy at our online casino will be well worth the wait.”

Thanks to Evolution games’ extensive world-class portfolio of games, JVH group will now “offer our players an exceptional online mix of casino classics and game show-style entertainment that goes beyond simply replicating a visit to a traditional casino venue. In Evolution, we are confident that we have found a trusted partner to make this happen.”

Further elaborating on the nascent partnership was Chief Executive Officer Malta and Chief Commercial Officer at Evolution Johan Nordstrom, who stated how Evolution were

“proud to have been chosen by JVH group, a company with an impressive 60-year heritage in the Dutch gaming market. We very much look forward to achieving high levels of success through a close partnership with them in this new and extremely exciting online market.”

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