Playboy Launches Mobile Casino Tech in India
US-based media company, Playboy, is joining forces with gaming technologies developer Gametech in order to launch a new casino product for the Indian market. In a region that has a low availability of such casino gaming options, this is highly welcomed news. Interest in casino apps is growing at a rapid rate in this region, and the new project is expected to be a massive success in this highly reactive market.
India is a mobile orientated market, and Playboy in collaboration with Gametech will attempt to launch a casino product that quickly grows their brand presence in the region. ©hussain05/Pixabay
PLBY Group, the parent company overseeing and financing the project, has leveraged its extensive and powerful reputation within the market to form a series of cross-functional partnerships that will benefit the delivery of the final product. One of these new deals struck involves a Mexican-based casino app builder called Vale, and they’ve been tasked with creating a Playboy-branded Rummy mobile game for the firm. The casino game will be ultimately skill-based and be played for real money.
Many in the industry are questioning the motivation behind such an audacious pivot into this unchartered territory. PLBY, a group that made its intentions for Asia clear for some time has referenced a Deloitte study that highlighted the possibility of a 40% compound annual growth rate for the gaming sector in the country, which would put the Indian casino industry market capitalization at a whopping $2.9bln by the end of 2022, this would be a more than double increase from its $1.2bln position at the end of 2019.
Paying close attention to the reports and forecasts of accountants in the region appears to be a profitable strategy that has been deployed in the past. With a vast youthful population that has access to cheap mobile phones and data plans, India represents a new frontier in mobile marketing, and particular focus is being placed on its acceptance and growth potential for gambling products.
India an Important and Growing Market for PLBY
Following an announcement by Playboy’s international president that Asia, and more particularly India, now represented a major market for the company, a series of high-level b2b partnership deals have been struck. Building close ties with technology and logistics companies on the ground represents a major milestone in the growth journey of any company looking to do business in these emerging markets.
The newly formed partnership with Gametech will help Playboy solidify its branding attempts in India, and cater for a myriad of different product categories that it is not typically associated with. The young consumer in India has a very different profile from that of a westerner, and the partnerships being made reflect that transition in market strategy. Products within gaming, beauty, and retail are far more important here than western countries that consume more hospitality and venue-based events from the Playboy brand.
Having already made significant inroads into India, Playboy is certainly well-positioned to take full advantage of the market conditions, particularly when unforeseen bans on crypto are setting the regulatory trend. A subsidiary of Playboy has launched already in India last year, providing the company with a value inroad into the market and giving them experience in launching a fashion and lifestyle company. With valuable lessons learned for how to launch a gambling enterprise in the country, many expect the newest project in gaming to be a huge success.
Gametech Thrilled to Partner Up with Playboy
The founder and managing director of Gametech have already made a public statement regarding their new project with Playboy. The technology firm is Cleary thrilled to partner up with a company that has such a strong brand presence across the world. Building a casino product for a brand like Playboy represents a huge opportunity to grow the reputation of Gametech, and potentially acquire more clients in the region should the delivery go as well as everyone expects.
The market for gambling products in India is clearly growing at a rapid rate, and building an iconic brand that can transcend gambling will be important for the longevity and growth prospects each side has in mind.
The future looks bright for both these companies in India. There is a substantial portion of the population that have never experienced high-end casino products, and delivering a platform that will out-compete the companies already operating in this space is clearly something that both parties are capable of. Ultimately, consumers in India are going to have fun and authentic casino experience available on mobile as they’ve never had before.
