AstroPay Arrives In Europe As an Alternate Payment Option
The digital payment platform AstroPay, are for the first time, a viable commerce option for European customers following their success in The United States. For the last few years, AstroPay has built a significant user base in the US due to a rally of successful marketing campaigns and an overwhelmingly efficient and positive product/service. The European market is next; they’ll face significant competition from platforms such as PayPal and CashApp, both of which are used extensively within Europe and Asia.
AstroPay is launching its application on the European App Store; in an effort to expand its worldwide user base, the American payment platform has orchestrated marketing campaigns via social media as well as physical properties in major European cities such as London, Madrid, Copenhagen and Berlin. ©MichaelGaida/Pixabay
The business achieved record-breaking growth over the course of the pandemic. Due to the general rise in E-Commerce purchasing trends, digital payment platforms like AstroPay are commonly utilized through these platforms. Their reputation as a prolific service provider has enabled them to partner with merchants across the continent. They work closely with some of the largest brands in North America, including Walmart, Cigna, Costco, and a plethora of pharmaceutical companies.
Founded in 2009, AstroPay took a while to achieve mainstream success and stability; they never experienced the same meteoric rise as their competitor PayPal, it is still the largest digital payment platform in the world. While Europe has been their next objective, they’ve already successfully domineered Africa and Southern Asia. Their mission of global expansion seems likelier every year, as they establish connections with businesses across the globe.
The digital payment platform invested significant resources into marketing campaigns spread throughout Europe, for example, in the UK, AstroPay is partnered with Brentford FC, who defeated London veterans Arsenal 2-0 in the first game of the 2021/2022 Premier League Season. Billboards around and inside the ground flashed AstroPay’s name and brand to millions of spectators, and the company has already noticed a slight increase in British activity among the already large user base.
Various social media strategies have concluded with successful results following shortly after. Their YouTube account aims to create content aimed at their customers to answer any questions they might have as well as cover all lingual bases within the diverse continent. Despite the economic halt caused by the pandemic, AstroPay is one of the few businesses to thrive during the global crisis. Some would call it luck, but their undeniably convenient service and excellent branding and marketing tactics have enabled them to gain a significant foothold in the global market.
AstroPay go From Strength to Strength
Having recognized the growing demand in Europe, AstroPay organized several partnerships with online casinos as well as land-based establishments. The betting industry is a key pillar in the realm of digital entertainment, and they will look to dominate this field by establishing important connections and capitalizing on the opportunity before others do the same. While PayPal offers a similar service, they are reluctant to partner with smaller online sportsbooks due to financial risks.
Brentford isn’t the only Premier League club to have a sponsor deal with AstroPay; Burnley’s new kit features the company’s logo on the left sleeve. The digital payment platform is eager to push through as many sponsorship deals with sporting organizations as soon as possible. Partnering with legitimate organizations with committed followers such as football teams is extremely beneficial as it can significantly increase their online user base.
Having navigated through difficult and volatile markets since 2009, AstroPay is well equipped to deal with any economic fallout as a result of the pandemic. Their roots are heavily ingrained in the American E-commerce scene. It was almost impossible for them to not jump across the ocean and take on a new challenge. There are also rumours that AstroPay has its own online casino in the works; currently, in development, the project looks to be finished by 2024-25.
