Kambi Strikes Deal with Oaklawn Casino
Major sportsbook operator Kambi Group has revealed that it has finalized a multi-channel deal agreement with Oaklawn Racing Casino Resort located in the US state of Arkansas. As a result of the agreement, Kambi will furnish both its on-property and online sportsbook solutions directly to the thoroughbred racetrack and casino under the brand name ‘Oaklawn Sports’.
Sportsbook operator Kambi Group has announced that it has penned a multi-channel deal agreement with Oaklawn Racing Casino Resort situated in the US state of Arkansas. ©JakeWilliamHeckey/Pixabay
Kambi Will Continue Providing Retail Sportsbook Service to Oaklawn
The well-established sportsbook provider Kambi Group has come out and revealed that it is stepping into a multi-channel sportsbook deal with Oaklawn Racing Casino Resort – a major casino resort currently situated in the US state of Arkansas.
The details of the agreement specify that Kambi will now be tasked with furnishing its on-property and online sportsbook solutions directly to the thoroughbred racetrack and casino.
Furthermore, Kambi will support Oaklawn thanks to the launch of its online sportsbook product, operating under the brand name ‘Oaklawn Sports’. This is all, however, still subject to Arkansas passing the relevant legislation concerning iGaming, seeing as online gambling of any sort is not yet legal in the Bear State.
Finally, it is worth noting that Kambi will continue to provide its retail sports betting solution to Oaklawn. The casino complex has been offering sports wagering through Kambi’s retail sportsbook since last year in 2021. This new, multi-channel deal would simply replace the already existing one.
Arkansas Approved Sports Betting Rules Earlier This Year in 2022
Following the news of Kambi Group penning a multi-channel sportsbook deal with Oaklawn Racing Casino Resort, general manager Wayne Smith highlighted the casino’s long-standing presence in the state, assuring customers Kambi’s expanded sportsbook offering will only improve their experience:
“Oaklawn has been one of the most trusted brands in Arkansas for more than 100 years and we are excited to now offer our loyal customers yet another great amenity with our much-anticipated mobile wagering platform.”– Wayne Smith, General Manager, Oaklawn Racing Casino Resort, Press Release
For its own part, Kambi co-founder and chief executive Kristian Nylén claimed the sportsbook provider was looking forward to furthering its relationship with Oaklawn, also choosing to make reference to the casino’s storied reputation:
“We’re very excited to strengthen our relationship with Oaklawn Racing Casino Resort and imminently extend our partnership into the mobile space. The combination of Kambi’s advanced technology and Oaklawn’s reputation as one of the premier thoroughbred tracks and casinos in the US makes this an enticing sports betting proposition.”– Kristian Nylén, Co-Founder and Chief Executive, Kambi Group, Press Release
Though online gambling has yet to be fully legalized in Arkansas, the Arkansas Joint Budget Committee approved a set of rules from the Arkansas Racing Commission for mobile sports betting in the state earlier this year in 2021. The rules would essentially put online sports betting in the class of a permitted form of casino gaming in Arkansas, and have already been signed off by the Rule Review Subcommittee.
Kambi Appointed New Chief Commercial Officer in April 2022
Kambi’s executive level management went through some restructuring earlier this year in April 2022, when the provider of sportsbook and technology services revealed that appointed Cecelia Wachtmeister as its latest Chief Operating Operator, with the goal of strengthening its high-performing commercial team.
Wachtmeister is not a brand-new arrival to Kambi, however, having joined the company’s executive management team in 2019 following a stint on Kambi’s board between 2017 and 2019.
Cecelia boasts extensive experience working in senior management roles, with a twenty-five-year career at the telecoms giant Ericsson under her belt. At Ericsson, she had been responsible for a wide range of business functions, such as business development, sales, and strategy.
Commenting on her appointment to the role of Chief Operating Operator at Kambi Group, Wachtmeister praised the company’s recent success, expressing much optimism for the future of the operator:
“With a market-leading product and partner-first focus, it’s no surprise Kambi has enjoyed great success in recent years. Even though we are on a steep growth trajectory, we’ve barely scratched the surface of what’s possible which is why I’m looking forward to working with my talented commercial team to ensure Kambi can capitalize on the many exciting opportunities that lay ahead. It has already been a busy start to the year with the signings of MaximBet and NorthStar Gaming and I am confident we have the right team and product in place to build on this success in 2022 and beyond.”– Cecelia Wachtmeister, Chief Operating Officer, Kambi Group, Press Release
Sportradar and Kambi Group Prolonged Partnership in December 2021
All the way back in December 2021, Sportradar and Kambi Group announced the two would be finalizing a five-year extension to their long-term wagering partnership, in which Sportradar will continue to provide Kambi and all of its US partners with state of the art pre-match score data.
Sportradar will specifically act as Kambi’s exclusive supplier of National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB) and college sports data. It will also provide Kambi with its live score data and exclusive content solutions, such as Live Match Trackers, covering most major US sports.
Managing director of Sportradar US, Neale Deeley, celebrated Kambi’s proven and strong commitment to Sportradar for the next five years moving forward:
“Both Kambi and Sportradar were well-prepared when the US market opened in 2018, and we have worked together closely and diligently to establish our respective market leading positions. We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years and, most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”
