Sportradar and Kambi Extend Partnership
Two leading sports industry players, the data provider Sportradar and sports betting supplier Kambi Group, announced earlier in December 2021 that they would be penning a five-year extension to their long-term wagering partnership. Sportradar is expected to continue to provide Kambi and all of its US partners with pre-match score data.
Data provider Sportradar and sports betting supplier Kambi Group revealed earlier in December 2021 that they signed a five-year extension to their long-term wagering partnership. ©Tumisu/Pixabay
Sportradar Will Continue to Supply Kambi with NBA, NHL, MLB & College Sports Data
Two major leaders in the sports betting industry, data provider Sportradar and sports betting provider Kambi Group, have revealed that they signed a five-year extension to their long-term, wide-ranging wagering partnership on December 7th, 2021.
As part of the deal extension, Sportradar will be re-established as Kambi’s exclusive supplier of National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB) and college sports data in the US sports betting market.
Sportradar will also be expected to continue providing Kambi and all its US partners with pre-match score data, which they will in turn be able to use across different sports. As it currently stands, Kambi’s current partners in the United States include Churchill Downs Incorporated and its TwinSpires brand, Penn National Gaming with Barstool Sportsbook, and Rush Street Interactive’s BetRivers.
More features of the deal will see Sportradar supply Kambi with its live score data along with its content solutions, such as Live Match Trackers, for major US sports. Kambi has been a Sportradar partner since the repeal of the Professional and Amateur Sports Protection Act (PASPA) in the US in 2018.
Duo Will Elevate Partnership to the Next Level for Customers
Managing director of Sportradar US, Neale Deeley, touted Sportradar and Kambi’s tight knit working relationship since 2018, praising the latter’s strong commitment to Sportradar for the next five years moving forward:
“Both Kambi and Sportradar were well-prepared when the US market opened in 2018, and we have worked together closely and diligently to establish our respective market leading positions. We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years and, most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”– Neale Deeley, Managing Director, Sportradar US
For its part, Kambi’s vice president of commercial operations, Jamie McKittrick, explained the importance of having access to high-quality data in order to prove its customers with the best possible sports betting experience:
“Providing our partners and their customers with best-in-class sports betting experiences requires the integration of high-quality, rapid data, and this long-term agreement provides us with a fantastic platform upon which to continue delivering on our partners’ ambitions.”– Jamie McKittrick, Vice President of Commercial Operations, Kambi Group
Sportradar and PointsBet Also Just Partnered Up
Also coming in earlier this month in December 2021 from Sportradar was the announcement of a multi-year sports betting partnership with the US division of online gambling operator PointsBet.
Much like the extension of its partnership with Kambi Group, Sportradar’s deal with PointsBet will involve it becoming PointsBet’s US supplier of choice for data covering sports leagues such as Major League Baseball (MLB), National Basketball Association (NBA), National Hockey League (NHL), and college football and college basketball.
The deal covers a wide range of Sportradar’s pre-match and live betting services, which will include pre-match odds suggestions, trading tools and live data, as well as content solutions like live match trackers and live scores to engage audiences.
Sportradar managing director Neale Deeley noted the increasing popularity of sports betting in the US as a key driving factor behind its deal with PointsBet US:
“Like Sportradar, PointsBet continues to strengthen its position in the US betting market. With the popularity of in-play betting exploding in the US, having fast, reliable, accurate data is critical to driving greater engagement amongst bettors. We look forward to working together to help PointsBet deliver a cutting-edge product to its consumers.”
NBA Set to Gain Equity Stake in Sportradar
As part of a landmark partnership deal announced in November 2021, the National Basketball Association (NBA) will have the opportunity to receive warrants to purchase 3% of the outstanding shares in Sportradar for $0.01 per share.
The multi-year deal, much like the one with Kambi Group, is an extension of a partnership between Sportradar and the NBA which initially began in 2016. For its part of the deal, Sportradar will become the authorized global distributor of official NBA and WNBA betting data.
Senior vice president and head of gaming and new business ventures at the NBA used the opportunity to praise Sportradar’s sports data services, helping the league navigate its early ventures into the world of sports betting in the United States:
“Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape. As the market matures, we are thrilled to extend our partnership with Sportradar to utilise data and insights to create new fan experiences and innovate around the NBA globally.”
