Sportradar and PointsBet Partner Up
Global sporting data provider Sportradar has announced that it has entered into a multi-year sports betting partnership with the US division of online gambling operator PointsBet. The deal will see Sportradar become PointsBet’s US supplier of choice for Major League Baseball, National Basketball Association, National Hockey League, college football and college basketball data.
Sporting data provider Sportradar is entering into a multi-year sports betting partnership with the US division of online gambling operator PointsBet. ©intographics/Pixabay
Agreement Covers Variety of Sportradar’s Pre-Match and Live Betting Services
Supplier of sports data all across the world, Sportradar has revealed that it has entered into a multi-year sports betting partnership with online gambling provider PointsBet.
As part of the deal, Sportradar will become PointsBet’s US supplier of choice for highly-established sporting leagues, such as Major League Baseball (MLB), National Basketball Association (NBA), National Hockey League (NHL), as well as college football and college basketball data.
The agreement between Sportradar and PointsBet encompasses a wide variety of Sportradar’s pre-match and live betting services, including pre-match odds suggestions, trading tools and live data, as well as content solutions such as live match trackers and live scores to engage audiences
On top of all these aforementioned Sportradar services, PointsBet will also gain access to the Sportradar online live streaming solution to accompany its in-play betting experience.
Sportradar Has Signed Many Similar US Sporting Data Deals in 2021
Sportradar’s recent deal with PointsBet is far from the first of its kind this year, with the major sports data supplier having already signed multiple similar deals tapping into the US sports data market.
The data supplier’s deals have so far included partnerships with US betting operators such as FanDuel, Bally’s Interactive, and TwinSpires, the last of which is the online sports wagering division of Churchill Downs Incorporated (CDI).
In her statement on the partnership, Sportradar US betting managing director Neale Deeley noted that both Sportradar and PointsBet are continuing to deepen their foothold in the US gambling market:
“Like Sportradar, PointsBet continues to strengthen its position in the US betting market. With the popularity of in-play betting exploding in the US, having fast, reliable, accurate data is critical to driving greater engagement amongst bettors. We look forward to working together to help PointsBet deliver a cutting-edge product to its consumers.”– Neale Deeley, Managing Director, Sportradar US
For its part, PointsBet USA chief executive Johnny Aitken reaffirmed its commitment to delivering the broadest and most seamless in-play betting experience for US sports bettors:
“The PointsBet team is unwavering in our commitment to providing the most comprehensive and fastest in-play betting experience. We are excited today to officially announce our partnership with Sportradar and look forward to enhancing those in-play betting capabilities alongside their team.”– Johnny Aitken, Chief Executive, PointsBet USA
NBA Gained Equity Stake in Sportradar in November 2021
Just recently in November 2021, Sportradar announced a similar landmark partnership with the National Basketball Association (NBA), with the key difference being that the NBA would as a result be able to receive warrants to purchase 3% of the outstanding shares in Sportradar for $0.01 per share.
Sportradar’s role following the deal will see it become both the authorized global distributor of official NBA and WNBA betting data, as well as the distributor of live game video. The deal is an extension of a partnership between the two which began in 2016.
Senior vice president, head of gaming and new business ventures at the NBA Scott Kaufman-Ross came out and praised Sportradar’s supplying of market data, describing it as a “terrific partner,”
“Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape. As the market matures, we are thrilled to extend our partnership with Sportradar to utilize data and insights to create new fan experiences and innovate around the NBA globally.”
PointsBet Appointed Safer Gambling Lead in June
Back in June 2021, PointsBet announced Teresa Fiore as the new manager of its responsible service of gambling and corporate social responsibility programs, who holds five years’ experience in the safer gambling world.
Prior to joining PointsBet, Fiore worked at the Massachusetts Gaming Commission, where she was in charge of the state’s GameSense responsible gaming program, serving over 300,000 players each year across The Bay State.
According to Fiore, safe and responsible gambling measures are now more important than ever:
“I am delighted to have joined PointsBet and welcome the opportunity to continuously find ways to innovate within the responsible gambling space. With the rapid emergence of legalized sports betting, attention to safe and sustainable business practices is critical. Driving this work is a holistic view of the player, which will be used to ensure that messaging and safeguards are seamlessly integrated throughout the entire player journey.”
