BetMGM Partners With SportsGrid
The world-renowned casino operator BetMGM has revealed that it has signed an exclusive strategic partnership with the sports wagering streaming platform SportsGrid. BetMGM content will become integrated within SportsGrid’s original live programming as a result of the deal. SportsGrid will also gain access to BetMGM’s trading team and brand ambassadors to create insider content.
Casino operator BetMGM has signed an exclusive strategic partnership with the growing sports wagering streaming platform SportsGrid. ©mohamed_hassan/Pixabay
BetMGM Content To Be Integrated Across SportsGrid Programming
Casino operator BetMGM has announced that it has secured an exclusive strategic partnership with US-facing 24-hour sports wagering streaming network SportsGrid.
The terms of the agreement will see BetMGM content become integrated within SportsGrid’s original live programming, while also being further supported by television and social media advertising.
The exact content set to be featured on SportsGrid’s wide-reaching network will include BetMGM’s brand, odds and promotions. SportsGrid will also gain access to BetMGM’s trading team and brand ambassadors with the goal of creating insider content for its network.
Partnership Will Help BetMGM Further Expand Its Reach
The news of the exclusive strategic partnership between BetMGM and popular streaming platform SportsGrid shows that the storied casino operator is eyeing new and emerging markets in order to further broaden its reach and appeal.
BetMGM chief executive Adam Greenblatt noted how SportsGrid is making a name for itself in the streaming world:
“SportsGrid is making big waves in the streaming world, creating a new avenue for fans to consume sports betting content. This collaboration allows us to further expand BetMGM’s reach to our fans through SportsGrid’s nationwide broadcast network.”– Adam Greenblatt, Chief Executive, BetMGM
Meanwhile, SportsGrid co-founder and president Louis Maione recognized BetMGM as an industry leader, adding that its name would help the service better serve its passionate community:
“We are proud to deliver real-time BetMGM data and intelligence to millions of sports fans. This relationship with a recognized leader in the industry helps us better super-serve the gaming community and further cements our position as the premier sports gaming and lifestyle network.”– Louis Maione, Co-Founder and President, SportsGrid
BetMGM continues to secure dynamic new partnerships to strengthen its brand, with an earlier deal in February 2022 arriving in the form of a new retail sportsbook at home of the Washington Nationals baseball team Nationals Park, making it the first sportsbook connected to a Major League Baseball (MLB) stadium. In December 2021, also launched a sportsbook at the MGM National Harbor in Maryland soon after the much-anticipated launch of legal sports betting in the state.
BetMGM Launched Bingo App in New Jersey in December 2021
BetMGM has had an active couple of months, launching its brand new Borgata Bingo app in New Jersey back in December 2021. It offers the first 75-ball real money online bingo product currently out on the market in the United States and was built by the operator’s co-owner Entain.
Fans of BetMGM can rejoice at the fact that the Borgata Bingo platform is integrated with MGM Resorts’ M life Rewards program. This enables Borgata Bingo players to redeem their online gameplay at MGM Resorts properties, such as those located in Atlantic City and Las Vegas.
Matthew Sunderland, who is the vice-president of gaming at online casino operator BetMGM, sees the Borgata Bingo app as helping grow the Borgata brand online:
“Borgata Bingo provides players with an engaging digital gaming experience – one that builds upon the fun of live, in-person bingo. We’re pleased to introduce this first-of-its-kind platform as we further expand the Borgata brand online.”
It is worth noting that BetMGM currently stands as the top online casino operator active in the state of New Jersey, enjoying a reported 30% gross gaming revenue (GGR) market share back in October 2021.
BetMGM Partnered Together with World-Famous Comedian Bill Burr
In October 2021, BetMGM announced a perhaps surprising development for many observers: a brand new partnership together with popular comedian Bill Burr and his All Things Comedy podcast network.
Burr’s All Things Comedy-produced podcasts, Monday Morning Podcast, his YouTube channel, and finally his Anything Better show will now all feature the operator’s sportsbook and promotional offers.
Chief revenue officer of BetMGM, Matt Prevost, said the brand was greatly looking forward to working with such a legendary comedian: “Bill Burr has one of the funniest, most distinctive and outspoken voices in comedy. We look forward to seeing BetMGM content incorporated into his Podcast and broader social channels.”
