EEG Partners with NFL’s Colts
The full-stack esports and online gambling company Esports Entertainment Group (EEG) has announced that it is partnering together with leading NFL franchise the Indianapolis Colts. The multi-year agreement will see Esports Entertainment act as the official esports tournament platform provider for the Colts through the use of its Esports Gaming League platform.
Esports Entertainment Group (EEG) has announced that it is partnering together with leading NFL franchise the Indianapolis Colts in the form of a multi-year partnership. ©byronton/Pixabay
EEG Will Also Work with Colts’ Player Imagery
The popular global online gambling provider Esports Entertainment Group (EEG) has landed yet another exciting partnership, this time with the leading NFL team and franchise the Indianapolis Colts.
The deal will take the form of a somewhat typical multi-year agreement, with Esports Entertainment now acting as the team’s official esports tournament platform provider moving forward. It is expected to employ its leading Esports Gaming League platform to fulfill its part of the deal.
Along with providing top of the line esports tournaments, Esports Entertainment Group will also leverage Colts player imagery in the team’s local market, while also working together with the storied franchise to promote the tournaments through digital marketing strategies, taking place across social media, mobile, email newsletters and online.
Popularity of Esports has Skyrocketed Since Start of Covid-19 Pandemic
Chief Sales and Marketing Officer for the Indianapolis Colts, Roger VanDerSnick, accounted for the skyrocketing popularity of esports in a shared statement, expressing the franchise’s excitement in working with leading esports provider Esports Entertainment Group (EEG):
“The popularity of esports has soared since the start of the pandemic, and we are excited to work with Esports Entertainment to operate exciting, action-packed tournaments that we believe will be very popular with Colts fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base.”– Roger VanDerSnick, Chief Sales and Marketing Officer, Indianapolis Colts
Esports Entertainment is already well positioned in the US sports betting market, having clinched similar deals in recent months with a number of other sports franchises across the nation. These include, of course, the NFL, but also the National Hockey League (NHL), National Basketball Association (NBA) and Major League Soccer (MLS).
The chief executive of Esports Entertainment, Grant Johnson, praised the esports arena as a valuable new form for sports brands and franchises to bolster their connections with their fanbase:
“We continue to build on our momentum in the professional sports community and are excited to add the Colts as our latest top tier partner. Esports provides a relatively new avenue for teams to strengthen connections with their fans, and the Colts recognize how our robust tournament platform can help them achieve their fan engagement goals.”
EEG Subsidiary Lucky Dino Enters into Finnish Market
After being acquired by Esports Entertainment Group in March 2021, online gaming provider Lucky Dino is making moves to establish a new esports-based online casino providing a unique ‘Pay and Play’ experience to gamblers in the Nordic country of Finland.
What is unique about Lucky Dino’s future offering in Finland is that it will be an online casino which does not actually require any user registration, simply a valid bank card, in order to access the website’s games. The ‘Pay and Play’ system, furthermore, will enable users to deposit their funds without taking any major security risks.
However, Finland’s age verification system will naturally prevent underage users from signing up to the online casino’s services. Lucky Dino also has plans to trial a new customer loyalty scheme through the website, which will reward users who make regular visits to the site and deposit funds.
Esports Entertainment stands as one of the world’s biggest competitive video gaming providers, hosting yearly events across the globe and boasting partnerships with some of the world’s biggest video game developers, including Activision, EA, Nintendo, and Riot Games.
Esports Entertainment Partnered Up with Ohio Hall of Fame in July 2021
Returning to the United States, Esports Entertainment Group (EEG) recently partnered with Ohio’s Hall of Fame Resort and Entertainment Company. The collaboration will see EEG assume the role of official esports provider for the Hall of Fame Village, bringing esports offerings to the complex in Canton.
The complex will be used for a variety of different functions, ranging from competitions to tournaments to a practice space which can be used by competitive gamers. It is expected to open in-full in mid-2022 — setting aside any potential delays due to the ongoing coronavirus (Covid-19) pandemic.
President and CEO of Canton’s Hall of Fame Village Michael Crawford greatly welcomed the entrance of of Esports Entertainment into the growing complex:
“Having an EEG-powered esports complex as part of our development on campus adds another compelling opportunity for gaming enthusiasts and guests to engage in virtual environments as well as offering us the ability to draw in fans from all over the world – both in person and virtually – providing us with strategic growth opportunities within our company’s gaming vertical.”– Michael Crawford, President and CEO, Ohio Hall of Fame Village
