NASCAR Picks BettorView as New Partner
The highly popular stock car racing brand NASCAR has revealed that it has signed on in-venue sports betting marketing and technology platform BettorView as its latest gaming partner for the US market. The deal will see BettorView provide NASCAR content at venues in states in which online sports betting has been legalized and regulated.
NASCAR has signed in-venue sports betting marketing and technology platform BettorView as its latest gaming partner for the US market. BettorView will provide NASCAR content in states where online sports betting is legal and regulated. ©26057/Pixabay
Deal Marks BettorView’s First Partnership with Professional Sports League
The widely beloved NASCAR stock car racing series has announced the closing of a deal together with an in-venue sports betting marketing and technology provider as its latest partner in the gambling industry.
Named BettorView, the deal it has struck together with NASCAR will see the provider deliver NASCAR content at American venues situated in states in which online sports betting is both legal and regulated.
BettorView’s content delivery will most likely take the form of customized NASCAR stats, analytics and odds, as well as sports betting promotions displayed in restaurants, bars, stadiums and NASCAR tracks.
As of writing, BettorView provides a litany of services to its clients, ranging from on-screen touch technology to brand ambassador activations, to digital content advertising across over 1,000 in-venue screens around the country.
Its deal with NASCAR, however, is even more significant due to the fact that it marks BettorView’s first-ever partnership with a professional sports league.
NASCAR Sees Deal as Chance for Deeper Audience Connection
In a press release announcing the partnership on NASCAR’s official website, the racing brand’s Managing Director Joe Solosky praised BettorView signing on as its new gambling partner, trusting that it will help deepen the brand’s connection with its national audience.
“This collaboration will allow us to deliver NASCAR-specific content to a massive number of people actively engaged with sports betting. NASCAR’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale.”
For its part, BettorView CEO Seth Schorr expressed the provider’s excitement around the deal, describing NASCAR’s long-term gaming strategy as innovative.
“Since its inception, the vision for BettorView has been to enhance and reimagine sports fans’ in-venue experiences with our technology and industry expertise. As a gaming and venue operator, it’s exciting to partner with NASCAR, whose long-term strategy in the gaming space is as innovative, as it is focused on serving its fans and sportsbook partners alike.”– Seth Schorr, CEO, BettorView, in a press release
Javier Vargas, COO of BettorView, echoed Schorr’s sentiments surrounding the partnership with NASCAR, while reminding observers that BettorView stands as the only multichannel solution of its sort in the world of online sports betting.
“We’re excited to bring our marketing and technology solutions to NASCAR and its partners, as the only multichannel solution of its kind in iGaming. BettorView is proud to assist NASCAR in its ability to deliver measurable ROI to sportsbooks, with an emphasis on new user acquisition and increased betting activity.”
BettorView Deal Is Part of NASCAR’s Expanding Partnerships
NASCAR’s nascent deal with sports betting technology supplier BettorView does not, however, exist in a vacuum: it comes as part of a recent spurt of new partnerships with other businesses in the world of sports betting.
NASCAR’s current integrity partner is none other than popular Swiss-based sports betting platform Sportradar, which recently struck a major deal with two major NFL franchises: the New York Jets and the Baltimore Ravens. The supplier will provide its world-renowned sports betting marketing technology to the two teams — similar to what BettorView is set to achieve with NASCAR.
The London-based international sports content provider Genius Sports Limited is NASCAR’s sports betting data provider. The provider collaborates with more than 400 of the world’s most recognized sports federations and organizations, including the NFL, NCAA, PGA, and, of course, NASCAR.
NASCAR Data Provider GeniusSports Recently Signed with AFA
Genius Sports in fact recently secured an agreement to also become the Argentine Football Association’s (“AFA”) Official Data & Streaming partner. The group will be responsible for capturing and distributing a large variety of matches, both for AFA data collection and for live broadcasts.
In a press release distributed at the end of June 2021, Genius Sports CEO Mark Locke praised the Argentine Football Association as one of the most revered sporting organizations worldwide:
“The Argentine Football Association is one of the most respected and prestigious organizations in world soccer. Being selected by them for such a vital partnership that combines our expertise across live data, streaming, production and media is a huge honor and further validation of Genius Sports’ outstanding credentials and strategy.”
