EveryMatrix Finally Launches in the US
The constantly growing B2B igaming provider EveryMatrix has officially revealed that it will be launching its long-awaited portfolio in the US betting market thanks to its partnership with BetMGM. The supplier has spent the majority of the past two years preparing for the launch, having recently appointed former NetEnt Americas managing director Erik Nyman to lead its strategy.
B2B iGaming provider EveryMatrix has officially announced that it will be launching its much-anticipated portfolio in the US betting market thanks to its partnership with BetMGM. ©Witizia/Pixabay
EveryMatrix Will Launch Games Through CasinoEngine Platform
The slowly growing and already prominent Malta-based B2B igaming supplier EveryMatrix has come out and officially revealed that it will be unveiling its much-awaited portfolio across the US market as a result of its partnership with BetMGM.
A good chunk of the past two years has been spent by EveryMatrix getting ready for this launch in the US market. It even recently went so far as to appoint former NetEnt Americas managing director Erik Nyman to help lead the strategy behind its entry into this market.
Speaking on behalf of the occasion, Nyman expressed his delight at being able to share the long-awaited news, specifying that EveryMatrix’s games would be distributed with the help of the CasinoEngine proprietary platform:
“I am so delighted to announce that EveryMatrix has launched our games in the US with BetMGM through our CasinoEngine platform.”– Erik Nyman, President, EveryMatrix Americas, Press Release
Supplier Will Furnish Content Via its Armadillo and Spearhead Studios
At the news of EveryMatrix’s announcement concerning the launch of their products in the United States’ ever-growing betting market, Erik Nyman, President of Americas, revealed that this launch was one of the biggest projects the company had ever undertaken, claiming it was pleased to be working together in particular with BetMGM:
“Going live in the US is one of the largest undertakings an online gaming supplier can accomplish, and I am particularly proud we achieved this milestone with BetMGM, one of the most progressive operators in the industry. We are excited to advance on our roadmap initiatives with BetMGM and deliver across North America as we are licensed in multiple states.”
As a result of the partnership between the two, BetMGM players will now be able to enjoy titles stemming from EveryMatrix’s two major game development studios, including the likes of John Daly Spin It and Win It, The Lioness, Armadillo Goes West, and Mythological Mayhem Supreme Streaks.
The launch will see EveryMatrix distribute content from Spearhead Studios, as well as Armadillo Studios, the latter of which is its first entirely US-based game studio. Armadillo is based in Miami, Florida and is expected to develop online casino games for EveryMatrix with a particular focus on US player patterns and gaming logic.
EveryMatrix Signed Deal with 888casino in August 2022
In other recent EveryMatrix news, the B2B iGaming platform provider announced in August 2022 that it had entered into a new gaming content deal with 888casino as part of its overall US market expansion strategy.
The move is sure to expand the supplier’s presence in the US iGaming market in particular. On top of such partnerships, EveryMatrix has also been gradually filing for, and regularly receiving, online gaming operator licenses in multiple US gaming jurisdictions, including the likes of New Jersey, Michigan, West Virginia, and Pennsylvania.
Erik Nyman explained that the 888casino would only mean more easily accessible games for EveryMatrix’s plethora of fans:
“I am very happy to announce that we have signed with 888, one of the largest and most experienced international gaming operators. This agreement will allow us to distribute our game content to a wider audience and we are looking forward to developing the relationship with 888 further.”
And for 888casino’s part, Talya Benyamini, who is the Vice President of business-to-client (B2C) Casino at the casino, stressed its commitment to providing the best quality games possible:
“Product and content leadership is a core element of 888’s global corporate growth strategy, and our partnership with EveryMatrix will help us continue to deliver on our ambitious plans for the future, including in the US. Our commitment to our players to provide the highest quality games content across our portfolio continues to be at the centre of everything we do.”– Talya Benyamini, Vice President of business-to-client (B2C) Casino, 888casino, Press Release
BetMGM Revealed Huge NBC Sports Deal in September 2022
BetMGM is on a partnership-signing spree as well, having just recently clinched a lucrative deal with the major American TV network NBC Sports in September 2022. The sportsbook operator will provide weekly wagering integrations during the channel’s coverage of National Football League (NFL) games, featuring on shows such as Football Night in America (FNIA).
The Football Night in America show will also receive real-time betting odds in the form of a scoring ticket, which will also be prominently displayed during the show. BetMGM’s odds and lines in will also feature in all Matthew Berry-hosted content on NBC Sports platforms.
NBC Sports Next & Fandango president Will McIntosh revealed that the network also seeks to grow into the US sports betting market, hence why its partnership with BetMGM makes so much sense:
“As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms. We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”
