Salsa Technology Partners With Mustang Money
A recently announced deal means that Salsa Technology’s portfolio of games will now be available to players of Mustang Money, owned by Ainsworth Interactive. Salsa Technology is already one of the leading games providers in the Latin America market, but this deal, nabbed with one of Mexico’s most prominent gaming operators, cements Salsa Technology’s global presence, which has been growing consistently in the last year since rebranding from Patagonia Entertainment.
The latest deal between Salsa Technology and Mustang Money is just another win for Mexico’s growing gaming industry. ©Ricardo Gomez Angel/Unsplash
Hot New Games for Mexico Gamers
The new deal between Salsa Technology and Mustang Money means that Salsa Technology’s games portfolio will now be available to Mustang Money’s audience, powered by a BTOBet gaming platform. In a single integration, players will now, legally be able to access a number of gaming titles classic and new to try their luck.
Players of Mustang Money in Mexico will now be able to access Salsa Technology’s vast portfolio of games, which includes video bingos, slots, and table games. These include popular titles including Candy Bingo 3D, Pachinko 3D, Super Hot Bingo, Super Flex Bingo, Gol Bingo, Farm Bingo, Halloween Groove, and more.
“Mustang Money is a major Mexican player and we’re thrilled to add our games via the BTOBet platform. Mexico is a vital market and forms a significant element of our growth strategy through 2020.”– Victor Arias, Global Business Development, Salsa Technology
Salsa Technology Is Growing Globally
This latest deal between Salsa Technology and Mustang Money is just the latest in a string of exponential international growth for Salsa Technology since its rebranding from Patagonia Entertainment last year. In March, Salsa Technology demonstrated its growth into Europe, inking deals with Italian developer Gamshy and Greek developer Zeusplay.
From the start, Salsa Technology has been known for its presence in Latin America. According to the company, the first markets the company branched into were across the continent, from Brazil to Peru, Mexico, Colombia, and Argentina — generally considered to be the countries leading the gambling market for Latin America.
After that, Salsa Technology has continued to grow its presence globally, particularly in continental Europe and the United Kingdom, including Italy, Greece, Portugal, and Spain. Salsa Technology has also stated its hopes to grow in the Asian market through this year, though it does already have connections in the Philippines.
Not Just Games
While Salsa Technology does have colorful and engaging gaming options, the company is also renowned for being a gaming platform in and of itself, partnering with companies worldwide to offer their games through Salsa Technology’s unique Game Aggregator Platform, or GAP.
With the combined forces of its many international connections, Salsa Technology offers users a massive selection of more than 3,000 games to play through its platform. These thousands of games range from live and sports betting to slot machines, multi-player bingo, video bingo, casino games, and virtual betting.
Some of the games offered through Salsa Technology’s unique Game Aggregator Platform come from the biggest names in the gambling industry. This includes a star-studded roster, from Zitro to MGA, Play’n GO, Hacksaw Gaming, Vivo and, as of March of 2020, Zeusplay and Gamshy.
Mustang Money: Ainsworth and Logrand Entertainment Group Collaborate
The gaming operator Mustang Money was originally created as a joint effort between Ainsworth and Logrand Entertainment Group in the summer of 2019, fueled by a collaboration with BTOBet. Using BTOBet’s unique Neuron Gaming technology, both companies bring a wide roster of slots, live table games, and more to players.
Ainsworth: A Superstar for Gaming in Mexico
Ainsworth, the parent company of Mustang Money, has a massive presence in Mexico. First founded in 1995 by Len Ainsworth, the company introduced its first innovation gaming machine in 2001, followed by its first international product, a slot cabinet series entitled the Ambassador SL model in 2007.
Though Ainsworth is headquartered in Sydney, Australia, the company has offices in both North and South America, as well as Europe and Asia. In 2019, Lawrence Levy, a gaming industry professional with more than 37 years of experience in the industry, was named Chief Executive Officer of the country.
For the Latin American market specifically, Ainsworth offers two cabinets: the EVO and the A640, as well as a number of unique and extremely popular games. The EVO games available on the Ainsworth Latin America website are colorful, themed slots such as Mega Choice Treaures and Mad Millions, while the A640 games use a central lucky 7 theme.
Ainsworth Isn’t Slowing Down
Most recently, Ainsworth partnered with Logrand Entertainment Group, signifying a massive expansion of the company’s presence across its locations in Mexico with a creative new technological innovation to boot.
This new deal, inked at the beginning of 2020, cemented the creation of Oriental Express, a new themed games package available through Logrand, as well as the introduction of a massive, joint jackpot between Logrand Entertainment Group’s 11 casino locations in Mexico.
The Oriental Express games package developed by Ainsworth at the time of the deal included games with titles such as Snake, Tiger, Double Dragon, Fortune Ox, and Peking Panda, and both Logrand Entertainment Group and Ainsworth felt confident at the time of launch that this partnership would be fruitful for both companies.
