Gambling Games Provider Aristocrat Technologies Teams With Magic Dreams

Published Tuesday, March 13, 2012 -

The global slot and gaming systems provider Aristocrat Technologies, recently named Jeffrey J. Connors as its new Senior Director of National Accounts and Business Development. Connors has the responsibility of new business development, managing national systems accounts, and will play a pivotal role in increasing the systems footprint across North America. It appears by a recent report that Conners who comes from Bally’s originally and his team are doing an excellent job and the rest of Aristocrat’s team as well.

A recent announcement confirms Aristocrat’s global marketing strategy with the firm signing a partnership arrangement with Magic Dreams bringing Aristocrat’s products into the Italian Comma 6a route market. Magic Dreams which is Italy’s foremost manufacturer of slot machines will now through a licensed agreement have the suite of gaming content from Aristocrat available for consumption. This content will be customized to fit the Italian platform Comma 6a. Luca Gerardini, Managing Director of Magic Dreams, commented on the arrangement, “We are truly proud to announce this partnership with Aristocrat, it means that our experience and the primary role we play in our home market are recognized as key values for an excellent synergy.”

General Manager for Emerging European Markets at Aristocrat, Daniel Lindsay, commented on Magic Dreams’ exceptional knowledge and expertise in the Italian AWP field which will further the goal perfectly. “Aristocrat already has a substantial presence in Italy’s Comma 6b (VLT) and Class III (casino) markets. This new development will add further penetration and proliferation in one of Europe’s most significant gaming jurisdictions. It’s a segment in a market that is too important to ignore,”
 Lindsay continued “The first game being introduced into the Italian AWP market, subject to regulatory approval, is More Pearls™, which will be presented on the Magic Dreams stand at the 2012 Enada Primavera exhibition in Rimini. “Not only is this one of the latest global releases from Aristocrat, it also represents an innovative concept never seen before in the local market.”




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