Mobile Online Gambling Delivery Better Than Ever

Published Saturday, March 02, 2013 -

The internet has become for the consumer a market with many choices that gives them an opportunity to customize their needs and wants. Online gambling is an industry trying to keep pace with the changing technologies that are rapidly evolving without skipping a beat. Internet wagering has been going with mobile devices such as tablets and smartphones but has must still offer its products on all sorts of platforms. The technologies available are doing a fine job of maintaining the old platforms such as desk top computers while developing and launching new offerings compatible with mobile devices. The online gambling industry has seen many platforms come but very few go.

A recent change in video streaming technology has the video producers for the internet working on yet another method to deliver the goods to the consumer. The latest codec to come to the screen is H.264 which is a new video codec standard which can achieve high quality video in relatively low bitrates. This successor to the existing and common MPEG2, MPEG-4 and other formats aims to offer similar video quality in half the size of these other formats. This codec is also known as AVC or Advanced Video Coding. The time has gone when internet providers offer unlimited data downloads and now charge for every bit provided by their companies. Gamblers who spend time and money on the net want more economical solutions for their online use. A platform that provides quality video on an array of devices at a lower data rate will make operators and consumers happy.

The way online gambling operators market their products will no doubt change with the new technologies that are allowing more direct advertizing customized to relate to the consumer. Web advertizing because of these new technologies will surpass the use of mass market techniques such as T.V. spots. The web will be transformed by the development of efficient mobile streaming available across all platforms including mobile.

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